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UK local search site Yell.com has announced the launch of a new channel to help its users find specialist independent food and drink suppliers.

All of the suppliers listed on the Yell.com food and drink channel will accept orders via the internet or telephone, and will deliver  their produce direct to the customer.

As well as providing listings to help you find goat’s cheese, pheasant or vintage wine, the site will provide recipe ideas from Delia Smith and advice on choosing the right wine from expert Jancis Robinson.

Yell.com president Eddie Cheng thinks the new service will help smaller, independent food suppliers reach customers:

"We continually look at ways to enhance the user experience, offering far more than our traditional directory business. The new food and drink channel is just one of our new developments and taps into the nation's new found passion for good quality food and drink.”

“Importantly, we are supporting independent suppliers who don't necessarily have a huge high street presence."

This launch follows a major overhaul of Yell’s website, including new mapping features, announced last week.

Graham Charlton

Published 4 December, 2006 by Graham Charlton

Graham Charlton is the former Editor-in-Chief at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

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