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About six months ago, I threw together a blog post based on a bunch of social media infographics. At the time, they were surprisingly difficult to root out, but it seems that more are emerging, given the continued development and understanding of the channel.

I've now collected a few more newer infographics that I feel demonstrate a mixture of both hard data and strategy practices. Hopefully, they'll also provide some inspiration or can be useful in helping you with presentations or pitches. As before, links to the actual graphics are in the headline titles.

The social media effect

The social engagement spectrum

The boom of social sites

Information, creation and circulation before Twitter

Information, creation and circulation after Twitter

Spectrum of online friendship

Doughnut Marketing

If the Twitter community were 100 people... 

The CMOs guide to social media

Who participates online?

Understanding Facebook

When social media attacks!

Social marketing compass

Social Web - Reputation Management Cycles

Profile of a Twitter user

Jake Hird

Published 14 June, 2010 by Jake Hird

Jake Hird is Econsultancy Australia's Director of Research and Education. Follow him on Twitter and Google+, connect with him on LinkedIn or see what he's keeping an eye on via diigo

126 more posts from this author

Comments (19)

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TSSVeloso

What a great round-up. I leave also a suggestion for a lot more infographics a visualizations about Social media: Visual Loop (http://visualoop.tumblr.com/), with hundreds of them.

Keep up the great work!

@TSSVeloso

over 6 years ago

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Ian Berry

Thank you Jake Best analysis I have come across.  Well done.

over 6 years ago

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John Joyce

Hey Jake, I would like to add my Interactive Online Marketing Ecosystem for everyone to check out. http://bit.ly/9wSE0a Thanks, - John

over 6 years ago

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Jane van Velsen - The Right Writer

Thanks!  These are great and saves loads of time for me when I have to pull something together for a presentation on social media for a client!  Really appreciated!

over 6 years ago

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Debbie Hemley

Hi Jake, Thanks for posting all of these. What a great collection! Infographics work really well to explain lots of things but do an exceptional job helping to explain the complexities and different routes that social media communications can take. Nice post! Debbie Hemley

over 6 years ago

Jake Hird

Jake Hird, Director of Research and Education at Econsultancy

@TSSVeloso - Thanks, good call. Some interesting ones there that I've not seen before. 

@Ian - Cheers Ian, although I didn't think I'd given too much analytical input to this particular collection?! 

@John - Great link, really useful to see all the different social properties split out into individual areas. Thanks for this. 

@Jane - No problem, glad you found them useful. 

@ Debbie - Thanks. I always prefer visualisations when it comes to complex areas and figured keeping all these to myself wasn't exactly in the spirit of "social sharing"...! 

over 6 years ago

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Sean Supplee

Awesome graphics exp the social media one actually found two decent sized sites I do not currently use that I will be sure to tap into now.

over 6 years ago

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weblike

Fantastic input for some real good and funny PPPs. :)

over 6 years ago

Marie Page

Marie Page, Director at Musicademy

Thanks so much for sharing this. Of such use to people writing or speaking on social media. Very much appreciated

over 6 years ago

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Nabeel

Totally awesome. Profile of a Twitter User is neat. In my mind I've kinda segregated those that I follow...but to see them defined into groups, that was clever!

over 6 years ago

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Alexandre Plennevaux

how about putting the credits of each of these infographics. I've recognized one from David McCandless (informationisbeautiful.net) but you link directly to the file, not to the website and you don't mention his name. You are asking for a lawsuit?

over 6 years ago

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jlrsn

There are 100 tweeters and 5 have MORE than 100 followers? Sense not this makes. http://s3.amazonaws.com/infobeautiful/twitter2_550.gif

over 6 years ago

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Jen

Love these social media graphics! I took a shot at doing one myself; It's less polished but it was fun! http://searchslingshot.com/2010/06/its-a-social-media-world/

over 6 years ago

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Stacy

LOVE the "profile of a twitter user" absolutely classic!

over 6 years ago

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Faouzi

Thank You so much. The research on social media is so beneficial. Especially when shared.

over 6 years ago

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Alicia

Very good. "Profile of a twitter user" seems gender-biased to me, though. It depicts a very old fashioned point of view in a cool 2.0 way. Ironic...

about 6 years ago

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กาแฟ

Totally awesome. Profile of a Twitter User is neat. In my mind I've kinda segregated those that I follow...but to see them defined into groups, that was clever!

about 6 years ago

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daniel zane

amazing article daniel zane hertfordshire uk

about 6 years ago

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Shennan T.

That is really cool.  Each of these look like some sort of cool web design (even though they're not)

about 6 years ago

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