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I've come across a few stats on mobile internet usage this week, so I've decided to gather them together in one handy post.
I've also added a selection of mobile statistics from our most recent Internet Statistics Compendium...
Mobile apps (Juniper Research)
- The global market for mobile applications is expected to more than triple from just under $10 billion at the end of 2009 to $32 billion in 2015.
- At the end of April 2009, Apple had confirmed that downloads from the store (to iPhone and iPod Touch combined) had just passed 1 billion; by early-April 2010, this number had exceeded 4 billion.
Mobile email (via Email Marketing Reports)
- An October 2009 report from the Radicati Group suggested there were 139m mobile email users in 2009. This number is predicted to rise to over 1bn by the end of 2013.
- A Litmus report from February this year gave the iPhone a 4% share of the email client market, making it the sixth most popular client overall.
- The 20.3m people who watch mobile video in the U.S. spend an average of 3 hours, 37 minutes each watching video on a mobile phone.
- The age group watching mobile video for the longest time (as in hours spent) via their smartphones are those aged 12-17. They watch 7 hours, 13 minutes per month on average. Next is the 18-24 age group with 5 hours 47 mins.
- Users aged 25-34 are the largest group in the mobile video audience at 29%, while more males (55%) than females (45%) watch mobile video.
- 14m people in the UK used their mobile browser to access the internet in October 2009 and more than 18m people were using apps by the end of 2009.
- 76% of UK mobile phone users aged 16+ are not accessing the internet via mobile phones.
- 60% of UK mobile phone users aged 16+ claim not to even own a mobile with internet access, and just 30% of these non owners are interested in getting an internet-enabled mobile phone.
- Just 10% of mobile phone owners access the mobile internet via their phones daily. 15% do so at least once a week.
- 42% of mobile internet users earn over £40,000 a year (household income) compared to 31% of non users. Daily users are also significantly more likely to spend more on their monthly mobile bills – 55% pay over £30 a month compared to 10% of non users.
- EMarketer predicts that the number of US mobile users accessing the internet will jump from 73.7m in 2009 to 134.3 million in 2013.
- Mobile phones will overtake PCs as the most common web-access devices worldwide by 2013. It‘s estimated that the combined installed base of smartphones and browser-equipped enhanced phones will surpass 1.82 billion units by 2013, eclipsing the total of 1.78 billion PCs by then.