I've come across a few stats on mobile internet usage this week, so I've decided to gather them together in one handy post. 

I've also added a selection of mobile statistics from our most recent Internet Statistics Compendium...

Mobile apps (Juniper Research)

  • The global market for mobile applications is expected to more than triple from just under $10 billion at the end of 2009 to $32 billion in 2015.
  • At the end of April 2009, Apple had confirmed that downloads from the store (to iPhone and iPod Touch combined) had just passed 1 billion; by early-April 2010, this number had exceeded 4 billion. 

Mobile email (via Email Marketing Reports)

  • An October 2009 report from the Radicati Group suggested there were 139m mobile email users in 2009. This number is predicted to rise to over 1bn by the end of 2013.
  • A Litmus report from February this year gave the iPhone a 4% share of the email client market, making it the sixth most popular client overall. 
Mobile video (Nielsen)
  • The 20.3m people who watch mobile video in the U.S. spend an average of 3 hours, 37 minutes each watching video on a mobile phone.
  • The age group watching mobile video for the longest time (as in hours spent) via their smartphones are those aged 12-17. They watch 7 hours, 13 minutes per month on average. Next is the 18-24 age group with 5 hours 47 mins. 
  • Users aged 25-34 are the largest group in the mobile video audience at 29%, while more males (55%) than females (45%) watch mobile video. 
Mobile internet usage (comScore)
  • 14m people in the UK used their mobile browser to access the internet in October 2009 and more than 18m people were using apps by the end of 2009.
Mobile internet (Essential Research)
  • 76% of UK mobile phone users aged 16+ are not accessing the internet via mobile phones.
  • 60% of UK mobile phone users aged 16+ claim not to even own a mobile with internet access, and just 30% of these non owners are interested in getting an internet-enabled mobile phone.
  • Just 10% of mobile phone owners access the mobile internet via their phones daily. 15% do so at least once a week.
  • 42% of mobile internet users earn over £40,000 a year (household income) compared to 31% of non users. Daily users are also significantly more likely to spend more on their monthly mobile bills – 55% pay over £30 a month compared to 10% of non users.
US mobile internet usage (eMarketer)
  • EMarketer predicts that the number of US mobile users accessing the internet will jump from 73.7m in 2009 to 134.3 million in 2013. 
Worldwide mobile internet usage (Gartner)
  • Mobile phones will overtake PCs as the most common web-access devices worldwide by 2013. It‘s estimated that the combined installed base of smartphones and browser-equipped enhanced phones will surpass 1.82 billion units by 2013, eclipsing the total of 1.78 billion PCs by then. 
Graham Charlton

Published 16 June, 2010 by Graham Charlton

Graham Charlton is the former Editor-in-Chief at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

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Comments (4)

Tim Watson

Tim Watson, Email Marketing Consultant at Zettasphere

A great round up of mobile stats. Clearly the joint pillars of mobile and social networking, meaning social on mobile will soon be dominant. I would like to add to the stats round up some recent research of our own on mobile usage. Analysis of email open rates from millions of emails and growth in last 12 months: http://bit.ly/c27KBZ Results of survey on user behaviour when engaging with email on mobile platforms: http://bit.ly/cKi9b0

about 8 years ago


Jason Cross, Marketing Director at Incentivated

Some of this data is becoming out of date, though: latest comScore (April '10) suggests 34.5% of UK users (16.7million) have accessed the mobile internet through their phones 24% of UK have accessed their email via the phone (work or personal - in fact, counter-intuitively, higher %age for personal (12m) than work(6m)) whilst 19m have now used an app, 5m have only used native apps that come pre-loaded on the phone, which suggests that mobile internet usage is over-taking application access and use?

about 8 years ago


Ken Robinson

I'd be curious to know the amount of data being consumed by these usage reports and how this would be impacted by provider pushes to alter access charges based on metering usage. Great stats though. Ken

about 8 years ago



Not all analysts are so upbeat on native applications (– I assume that Juniper is just talking about download/native apps?). ABI research is predicting that downloads from app stores will peak in 2013, partly this is due to the rise of the Web app.

For anyone that doesn’t know what a Web app is, or where Web site ends and Web app begins, there’s some useful definitions and a useful Q&A with the an expert from the W3C here: http://mobithinking.com/blog/what-is-a-web-app

almost 8 years ago

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