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Revvoo seeks dosh Social shopping start-up Reevoo  is in the process of securing Series-A funding to help it expand internationally and into new vertical sectors.

The London-based company, which provides ‘real-world’ reviews to technology etailers such as Comet and Jessops, has recruited First Capital to advise it on the new financing round.

It hopes to use the cash to launch equivalent services for DIY, baby goods and sports retailers, as well as to expand into Europe.

Richard Anson, CEO of Reevoo, told E-consultancy: “We are looking to grow very fast into a number of areas. We want to continue to develop our Reevoomark service for our retail partners, to take that into more verticals and ultimately across more geographies. We are looking to expand the team very rapidly in the New Year.”

As well as aiming to sign up more retail partners, the company also plans to develop its own site into more of a social shopping network by creating a Q&A platform for consumers to research products.

It is also planning to launch an SMS service to allow shoppers to receive advice on items in stores.

Watch out for the publication of the full interview with Richard in the coming days.

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Published 6 December, 2006 by Richard Maven

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Comments (2)

Philip Wilkinson

Philip Wilkinson, Angel Investor / Entrepreneur at Misc.

Guys, much as I admire Reevoo - can you please agree on your definition of "social shopping" and stop putting it into everything you see that is ecommerce related. Reevoo is a trusted review site.

Social shopping is something entirely different and larger..

about 10 years ago

Chris Lake

Chris Lake, CEO at Empirical Proof

Fair point Phil. There's still some debate about where social shopping starts and ends, but perhaps Reevoo - despite being user-driven and based on ratings - stops short of the mark.

about 10 years ago

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