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ITV's World Cup website has plenty of room for improving the user experience for visitors, with a score 20 points behind that of the four other sites in the study. 

Webcredible's World Cup usability study found the FIFA website was the most usable, while the BBC, Sky and Eurosport were joint second. 

The results table: 

I looked at the ITV live online World Cup coverage last week, and it was poor compared to that from the BBC, the actual live footage was hard to find thanks to confusing navigation, while the quality of the coverage left a lot to be desired. 

The Webcredible study finds similar issues with ITV's navigation, with key areas such as fixtures and team information being hard to find. Also, news links in each section aren't as relevant as they should be. For example, none of the four news links on the England team page actually relate to England. 

FIFA.com tops the study, thanks to a strong performance across all the criteria, including clear navigation and findability of key information on fixtures and team news, though it did lose marks for video content. 

The video wasn't always easy to find, and some of the videos that were prominent turned out to be unavailable: 

Graham Charlton

Published 25 June, 2010 by Graham Charlton

Graham Charlton is the former Editor-in-Chief at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

2565 more posts from this author

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SNAP Cymru, Training and Information Officer at Snap Cymru

Results table is showing as unavailable!

about 6 years ago

Aliya Zaidi

Aliya Zaidi, - at Mrs Aliya Zaidi

Now fixed. 

about 6 years ago

Adam Candlish

Adam Candlish, Commercial Director at DataIQ

I was going to email you about this Graham so you would review it!

I consider myself pretty web-savvy when it comes to navigating around even poorly designed sites, but this was one of the worst I have seen, to the point where the first time I looked, I didn't think they were streaming it at all!

I can't see how they got it so wrong for such a crucial event. ITV seemed destined to catastrophically screw up on big sporting events (following the "accidental" ads appearing at crucial times on TV).

Not only was it difficult to find where to actually watch the live games, but the quality was extremely poor; fuzzy, jumpy and behind real time. I thought this could be a connection issue but the BBC streaming was great. Would be interesting to see the stats for how many people viewed the games on ITV vs BBC......

about 6 years ago

Graham Charlton

Graham Charlton, Editor in Chief at ClickZ Global

It's a poor effort from ITV - not keen on the black background either. I wrote about the difference in streaming quality last week, the BBC does it much better. If both sites streamed all the matches, I think they'd have way more viewers than Itv.

about 6 years ago

Adam Candlish

Adam Candlish, Commercial Director at DataIQ

Agreed.

Do we know who designed the website?

about 6 years ago

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neil

i liked fabiano's wee ball through to nilmar

about 6 years ago

Andy Headington

Andy Headington, CEO at Adido LimitedSmall Business

I'm so glad this study has been published. Quite frankly, the ITV.com's WC website has been utterly rubbish and a complete let down for most footy fans. Hopefully this research prompts them to do a complete overhaul of their site so that people can actually find what they want!

about 6 years ago

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Richard Sheppard VP and General Manager of EMEA, Coremetrics.

The importance of a high performing website is a priority for every company, to ensure brand reputation is maintained and consumer “web stress” is avoided. Web analytic tools can deliver real value here, providing much insight into the usability of a website as well as a better view of a customer’s online behaviour. Website weaknesses can be identified through analysis of visitor funnels/paths and behavioural segmentation can be carried out to establish the reasons for the problems. By doing this, the website can be restored to optimum performance, ensuring a reliable consistent brand reputation is upheld.

about 6 years ago

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Adam Hutchinson

I was the IA for the BBC's World Cup site and am now EHS 4D's lead UX architect. I'm pleased we were rated top for video findability - that was a key goal for the site.

The BBC's World Cup site project had a well resourced user experience design team with a good skill set. We followed a good, agile process that focussed on user needs.

I'd be happy to take any questions on the site or how it was done - feel free to look me up on LinkedIn.

Cheers,

Adam

almost 6 years ago

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