{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

It's the New Year, that means that career goals are top of mind. Many employees are looking to move up or move out.

Freelancers and consultants are looking to ensure that 2013 is more prosperous than 2012.

When it comes to moving one's career forward, job titles often matter.

Even if we'd like to believe that they matter less and less each passing year, your ability to succeed may be based, in some part, on what goes under your name on your business card.

With that in mind, here are 10 job titles seen in digital roles that you may want to avoid in 2013.

Guru

Unless you have been practicing yoga for the past decade, guru is probably a job title best avoided, particularly in the realm of social media, where it is generally perceived negatively by seasoned clientele.

Maven

Another popular social media title, a maven is defined as "one who is experienced or knowledgeable." Your employer or clients are probably expecting you to be one or both of those things anyway, so calling yourself a maven is of questionable value.

Rockstar

A term with some traction in Silicon Valley, don't be fooled by its sexiness: unless your name is Mick Jagger, equating your impressive coding skills with this title is probably not going to impress once you leave your bubble.

Growth hacker

Even if you believe that this is genuinely a new role, the term growth hacker is somewhat controversial and not yet widely known. That makes it a title worth keeping an eye on, but perhaps not embracing.

Evangelist

One of the more established questionable job titles on this list, what an evangelist does is widely understood but the word is still a conversation starter, a subtle hint at the fact many people don't believe it's a great title.

Expert

Unless you're a new entrant to a market, there's a good chance that when a company hires you, either as an employee or consultant, it's hiring you in part for your expertise. That makes a title with the word 'expert' in it superfluous.

Ninja

Another Silicon Valley innovation, if your new employer wants to refer to you as a ninja, you should make like a ninja and disappear -- as quickly as silently.

Genius

If you get a job at the Apple Store, you have little choice but to accept the title of Genius. Otherwise, using your job title to imply that you qualify for Mensa is probably a bad idea.

Wizard

Your ability to optimize an campaign or boost search engine rankings may seem magical to coworkers or clients, but don't try to turn your career into a J.K. Rowling novel by billing yourself as your industry's Harry Potter.

Chief [insert wacky noun] officer

Being a business card-carrying member of the C-suite is a worthy accomplishment, but be careful about accepting a C-suite role that comes with a wacky title.

It may not be taken as seriously and some might be skeptical about your C-suite worthiness as a result, particularly if you work at a startup or smaller company.

Patricio Robles

Published 9 January, 2013 by Patricio Robles

Patricio Robles is a tech reporter at Econsultancy. Follow him on Twitter.

2379 more posts from this author

Comments (30)

Comment
No-profile-pic
Save or Cancel
Avatar-blank-50x50

Jeremy Taylor

Excellent news. I can still be a social media samurai!

over 3 years ago

Avatar-blank-50x50

Jamie Dickinson

Urgh! Can't we just move on from this Nerf Gun style, wacky philosophy and just get on with it. There's a big difference from showing some personality and being a pompous knob!

over 3 years ago

Thomas Frame

Thomas Frame, Managing Director at Etch UK Ltd.Small Business

are we all growing up this year?

over 3 years ago

Avatar-blank-50x50

Steve Ward

Super thumbs down to the guy who calls himself a `Growth Hacker` AND a `Maven` in the same LinkedIn headline!!

over 3 years ago

Ben Potter

Ben Potter, Commercial Director at LeapfroggSmall Business

Great, lighthearted article to kick off 2013! I don't think there is anything more in SEO circles that winds me up as much as someone referring to themselves as a 'ninja'. Grrrr

over 3 years ago

Avatar-blank-50x50

Colin Richardson

These job titles are pretty useful, they help identify people not to work with.

over 3 years ago

Avatar-blank-50x50

Katherine

So glad people are starting to topple this self-titling house of cards. Although I was about to start calling myself the Social Media Tooth Fairy.

over 3 years ago

Avatar-blank-50x50

Chief Mouse Operator @virtualCableTV

If I can't have a bit of fun with what is ordinarily nonsense why even bother?

over 3 years ago

Avatar-blank-50x50

Thom

Smacks off the hugely irritating 'wacky' anthropomorphic packaging craze. But then I suppose we're in the wrong industry to expect a spade to be called a f**king spade.

over 3 years ago

Luke Brynley-Jones

Luke Brynley-Jones, Founder at Our Social Times

I'd say "Social Media Strategist" is pretty meaningless. I'm yet to find a 'strategist' with more than 3 year's experience or a social media team big enough to warrant a full-time strategist. To be honest, I've got more respect for Chief Happiness Ninjas.

over 3 years ago

Avatar-blank-50x50

Mel Carson

Nothing wrong with being an evangelist but I agree with the others. Except....I was thinking of calling myself Chief Delight Officer given my company name.......

But maybe not!

over 3 years ago

Avatar-blank-50x50

Rene

Good that Assassin continues to be a credible moniker in 2013...

over 3 years ago

Ben Davis

Ben Davis, Senior Writer at EconsultancyStaff

'Alchemist'

over 3 years ago

Avatar-blank-50x50

Richard Hamer

Don't get me started on self-titled social media experts.

over 3 years ago

Avatar-blank-50x50

Malcolm Gibb

I hate all with a passion. I wrote about this last year. Titles seem to be 'borrowed' from that, but I'll let it go :) I made a random digital marketing title generator for anyone seeking a new job title :)

over 3 years ago

Avatar-blank-50x50

Krystian Szastok

So I can still be a 'SEO Warlord', brilliant!

over 3 years ago

Avatar-blank-50x50

Antony Firth-Clark, Senior Search Executive at EssenceEnterprise

What about 'Battle Orc'?

over 3 years ago

Avatar-blank-50x50

Dale Langan, Head of Search at TSL Education Ltd.Small Business

Love the fact there's an advert for Guru on the RHS...might give them a miss after this article!

over 3 years ago

Graham Charlton

Graham Charlton, Editor in Chief at ClickZ Global

@Malcolm

We haven't 'borrowed' from your post. It seems that, though some in the lists are the same, plenty aren't. We've all come across these stupid job titles working in this industry, it isn't that hard to come up with a few.

Nice job title generator btw...

over 3 years ago

Avatar-blank-50x50

James Allen

You forgot "Cowboy" :P

Example:

"Oh man - you didn't give those 'SEO-Cowboys' access to the site did you!?"

No one wants to be an SEO Cowboy. Ever :)

over 3 years ago

Avatar-blank-50x50

Vikki Wise

Spangly Web Princess?!! No?...Ok then.

over 3 years ago

Claire Jasmine Taylor

Claire Jasmine Taylor, Affiliate and Partnerships Marketing Manager at TescoEnterprise

Can we add curator to that? It's the new Guru. I hate hearing that damn word. One of those that means a lot less than the user intends.

over 3 years ago

Avatar-blank-50x50

Rick Elenbaas, SEO Executive at Outrider

And what about all the Social Media guys we all know and follow but who are not joining the conversion? They just throw in some more blog or news articles (at least 20 an hour) on Twitter, Facebook etc. but will not in any way reply or respond to retweets or mentions. Which is what Social Media is about. They are even worse then people calling themselves this or that but who are actually doing Social Media.

over 3 years ago

Avatar-blank-50x50

John

Is there ever a good time / year to have a title like this? Even in a small, funky, techy, 'cool' workplace?

over 3 years ago

Nigel Parkes

Nigel Parkes, Content Strategist at None

Chief Knowledge W**ker? (Worker of course!)

over 3 years ago

Avatar-blank-50x50

Melanie Cook

Could we add collective nouns to the list? Things like quorum, collective, council, sphere, tribe?

over 3 years ago

Avatar-blank-50x50

Michael J. Massey

The title 'expert' drives me crazy! If you have to say it, then you probably aren't.

over 3 years ago

Avatar-blank-50x50

Jordan Louis

Chief Tribe Councillor, Spherical Collective of Ninja Mavens?

over 3 years ago

Avatar-blank-50x50

Oliver Vass

For a while, specifically to avoid the ghastly 'Guru' I called myself a
Social Media Smartiepants.

I still like it.

over 3 years ago

Heledd Jones

Heledd Jones, Head of Search Marketing at Confused.com

Fun article - I think the only caveat here is that Avinash Kaushik (@avinash) is an 'evangelist' for Google, and if you've seen him speak or read his work I'm sure you'll agree that his job title is well-deserved :)
Also, he recommends hiring 'ninjas' - so let's avoid ninja's, unless they come recommended by Avinash!

over 3 years ago

Comment
No-profile-pic
Save or Cancel
Daily_pulse_signup_wide

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Daily Pulse newsletter. Each weekday, you ll receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.