ITV recently underwent a corporate rebrand that included a new logo and colour scheme, as well as a new responsive design website.

The broadcaster’s decision to turn to responsive design follows similar transitions by a number of other content sites in the past 12 months as they attempt to cater for a growing mobile audience.

We’ve previously highlighted 10 great examples of ecommerce sites that use responsive design, as well as looking at the problems with mobile ads and how they can be overcome.

And in light of ITV’s new site, here are 12 examples of publishers that have embraced responsive design...



Time Magazine


While most of the BBC's website is built using adaptive design, its TV and radio pages are responsive.

The Next Web


The Cut

Smashing Magazine

Advertising Age

Boston Globe

The Metro

We previously reviewed The Metro's new site when it launched back in December.



Though Glamour is touted as a responsive website it seemed to be having a few issues this morning - on my desktop browser the mobile version appeared.

David Moth

Published 11 February, 2013 by David Moth

David Moth is Editor and Head of Social at Econsultancy. You can follow him on Twitter or connect via LinkedIn

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Comments (5)



Don't forget Fairfax Media!

We were the first media company to launch responsive design in Australia, back in August 2012.

To date we have over 180 news websites using the latest responsive/adaptive techniques.

For example, try on desktop, tablet and smartphone.

over 5 years ago


Marco Barbieri

Great examples, The Boston Globe is also quite impressive, and Smashing Magazine as well.

Still responsive is cool but not always relevant. In the case of publishing houses it is definitely the best way to promote your content cross-platform.

I have recently analised the pros and cons of responsive and mobile website on a article on my company blog. Here is a link if you feel like having a look.

over 5 years ago


Marco Barbieri

Ooops, apologies, not sure why I wrote Smashing Magazine and Boston Globe.. I meant to say Breaking News...

over 5 years ago



Would be good to see some good examples of any UK affiliate websites using responsive web design for your next article.

over 5 years ago

Guy Cookson

Guy Cookson, CMO and Co-Founder at Respond Native Advertising Platform

These are great examples. One of the issues publishers and developers face with responsive design is advertising. Standard ad formats just don't work well in a responsive context.

If it's relevant to you, you may be interested in Respond, which provides a simple way to use uniquely responsive ad formats that follow the form and function of each site.

You can see more about Respond at and there's a quick overview on Slideshare:

Many thanks

about 5 years ago

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