The ecommerce landscape in Australia is becoming increasingly complex and although consumer spend continues to grow via online channels, retailers and marketers are seeing various positive and negative elements emerging in the marketplace.

These are summarised in our new (free) Australia: Ecommerce Trends Briefing, alongside statistics and data that highlight the existing marketplace.

As a taster though, here’s nine key nuggets of recent data from the report: 

Value of ecommerce

  • Online sales in Australia reached a record high in the year to November 2012, with Australian consumers spending some $12.6bn online. [National Australia Bank, January 2013] 
  • The value of online sales in Australia is expected to reach more than $31bn during 2013. [Source: Experian, November 2012] 

Australian consumers

  • 71% of Australian consumers have made a purchase online. [Source: Sensis, August 2012]
  • In an average month, 26% of Australian online shoppers spend between $200 and $499 on products or services online. [Source: Australian Policy Online, September 2012]
  • 30% of consumers search for the location of the nearest store/supplier for specific products and services. [eBay / PayPal, December 2012]

Social commerce 

  • After Australians search for products via social media, 40% then make a purchase. [Source: Yellow Social Media Report, AIMIA, June 2012]
  • The biggest motivation for Australian consumers to subscribe to social channels is to receive discounts and money-off promotions. [Source: ExactTarget, May 2012]
  • 9.24% of Australian consumers say they use social media to make purchase decisions. [Source: Nielsen, via Power Retail, February 2012]

Retailing vs. marketing

  • Only 25% of retailers currently integrate their database with their website. [Source: Experian, November 2012]

[Image credit: Johan Larsson]

Jake Hird

Published 13 February, 2013 by Jake Hird

Jake Hird is Econsultancy Australia's Director of Research and Education. Follow him on Twitter and Google+, connect with him on LinkedIn or see what he's keeping an eye on via diigo

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