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Leadfindr is a new startup from Mark Rogers, Raoul Urma and Econsultancy guest blogger Justin Rees. It is a social media lead generation platform that enables brands to use social media to find genuine prospects.
I've been asking Justin and Mark about Leadfindr, the business model behind it, and the company's plans for world domination...
In one sentence, what is Leadfindr?
Leadfindr is a platform that allows brands to find new customers from social channels and measure the results.
What problem(s) does Leadfindr solve?
Leadfindr solves a few related problems. Firstly there are advertisers spending vast sums of money on social media with no clear objectives or ability to measure the results of that spend or ROI generated.
At the same time there are lots of social monitoring and analytics tools available but all they seem to do is generate more data without the ability to give actionable commercial insights to advertisers.
Leadfindr has been designed to focus on performance and allow advertisers to generate a demonstrable return from social media. It is also getting harder and more expensive to generate high quality leads through traditional digital channels such as paid search and advertisers are starting to look elsewhere to find prospects.
Through our research we have identified that consumers turn to twitter and other social channels in their thousands each day looking for help.
People tweet their needs 24/7 whether it’s “I need a new car” or “I should join a gym” but so far if the consumer isn’t following an advertiser’s twitter account or mentioning them then there are no effective tools to find these consumers and get them into the sales funnel.
Leadfindr cuts through this by delivering a live stream of consumers ready to transact and allows brands to engage with these consumers and track the results.
What are your immediate goals?
We are getting some good results with our launch partners (in education, automotive and leisure) with an average 50% click-through on messages sent, so the immediate goal is to replicate this across as many different verticals as possible by building a self-serve interface.
What were the biggest challenges involved in building Leafindr?
We knew what we had to build and we had the technological understanding from our previous businesses. The most difficult thing is to keep the product focused and simple and to hide the complicated backend!
How will the company make money?
We charge businesses for access to our platform based on the volume and value of the data we provide them.
Who is in your team?
Mark Rogers is an experienced entrepreneur who grew Market Sentinel from a front room start-up to £3m+ turnover. Previously he co-founded the BBC’s award winning website bbc.co.uk as Commissioning Editor. He also built and launched the world’s first transactional WAP site at Amazon.com Anywhere.
Justin Rees was formerly Marketing and Partnerships Director at LeadPoint UK and as one of the founding team helped the company grow to over £8m turnover in just four years placing in Deloitte’s fastest 50 growing tech companies in the UK in 2011 and 2012.
Justin was also a founder member of the IAB’s online lead generation council. Raoul Urma is Leadfindr’s lead engineer. He started his PHD in Computer Science at Cambridge at the age of just 20. He holds an MEng in Computer Sciences and has won several prizes for technical innovation.
Where would you like to be in one, three and five years’ time?
In one year’s time we would like to be the go-to choice for businesses looking to connect with Twitter users at their point of need.
In three years’ time we would like to be integrated into all the major media planning and buying platforms.
In five years’ time we would like to be at the heart of an ecosystem where consumers using any kind of conversational media could indicate a need and expect to get timely, high-quality and relevant contacts from businesses, or government services.
Other than Leadfindr, what are your favourite websites / apps / tools?
- Linkedin – Obvious choice but unparalleled in the richness of data it provides .
- Rapportive - Superb, easy to use integration of social information with Gmail .
- Evernote - Number one multi-platform note taking application - a Godsend
- Dropbox - Brilliantly hides all the complication of sharing files between machines, businesses, collaborators.
- Twitter Vine - A neat idea, elegantly executed and a perfect complement to Twitter’s strategy of becoming a gateway to content. One to watch.