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Could 2010 be the year of the Google phone? Google has taken a different approach from smartphone competitor Apple. Rather than cornering the market with one killer product launch per year, the search giant has proliferated multiple handsets with different feature sets and price ranges. And the strategy appears to be paying off.

According to comScore, Android phones grew 45% in marketshare from February to March this year. What's more, Android is the only major smartphone growing its share of the mobile market. Google may have Steve Jobs to thank for that.

According to comScore, 234 million Americans over 13-years old used mobile devices between February and May. During that time, the Android platform grew its marketshare an impressive 45%, from 9% of the total U.S. smartphone market to 13%.

They took that growth at the expense of other phone makers. Overall, the smartphone market grew 8.1% according to comScore. But Android smartphones were the only major phone device to see a gain in market share for the three month period.

However, Google's smartphone is still far behind Apple, which still handles an impressive 24.4% of the smartphone market. Apple's share shrank 1% over this period. Much of that is attributable to the launch of iPhone 4.

Going forward, it will be interesting to see if Apple users finally start to tire of Apple's approach to product design. There has definitely been a lot of griping online after Apple ran short of stock for its latest launch. People wanting to purchase the iPhone are still in the strange commercial situation of not being able to give the company their money.

I went into the store right after the new iPhone came out and put myself on a waiting list to see how long it would take for the company to restock. I'm still waiting. Today I got this email:

Meanwhile, Steve Jobs' cagey approach to the public is starting to ware thin. The most recent debacle involved a glitch in the iPhone that caused the device to drop calls when held by users in a certain way. Steve Jobs' solution?

"Just avoid holding it in that way."

To date, Apple has made no moves to actually fix the glitch that makes this happen.

And there are other ways that Apple has turned off consumers. It's been over three years since the iPhone debut, and people waiting for the iPhone to break its exclusivity contract with AT&T before they bite the bullet have gone elsewhere to purchase mobile devices. If they were holding their breath, they'd be dead by now.

As other smartphone makers iterate their devices with new features, the Jesus Phone is losing some of its cache. Of course, the latest iPhone launch exceeded sales expectations for Apple, but it will be interesting to see if the multiple irritants that Apple has gotten away with for so long start to finally send customers elsewhere.

Of course, some iPhone fans will never walk away from Apple. On that note, I'll leave you with this video:

Meghan Keane

Published 8 July, 2010 by Meghan Keane

Based in New York, Meghan Keane is US Editor of Econsultancy. You can follow her on Twitter: @keanesian.

721 more posts from this author

Comments (2)

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Lead Generation

Android is proving itself as the 2nd leading smart phone in the international market. It is no doubt the no.1 competitor for the apple iphone. The features android is providing is very good and definitely it will capture the market share.

about 6 years ago

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android application development

Apple is leading in providing much more improved and smart application than any other phone providers.Its phones are rich in features and application which are not in any other phones but android phones is also having such applications which will him android phones to take over the market.

about 6 years ago

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