The 63-page document covers best practice tactics, including statistics and case studies, as well as practical tips for getting started with Pinterest and how to engage with your followers.

The retail brands on this list clearly see the benefit maintaining a presence on Pinterest and have made a concerted effort to add to their follower numbers.

Topman added 35,213 followers since the last report, while Net-A-Porter only recently launched it Pinterest page so has attracted 26,000 followers in a matter of months.

It has done so using a mixture of product pins and promotional material, as well as inspirational boards to engage followers with the retailer’s fashion and beauty favourites.

As with the last study, there still remains no representation from the supermarket and food sector. The continued challenge for these brands going forward will be coming up with creative, image based content to post.

We’ve previously evaluated how food giants Walmart and Tesco use Pinterest, as well as taking a closer look at consumer brands such as Red Bull, ASOS and John Lewis.

The eDigital Marketing Report also looks at fan and follower counts for the other main social networks.

It shows that Topshop has the most Facebook fans (3.18m), followed by Amazon (3.17m) and ASOS (2.2m).

Looking at Google+, ASOS has overtaken All Saints to be the most followed brand in the UK after adding 350,000 fans since the last wave of research.

Topshop also saw a massive increase, adding more than 390,000 followers since the last report.

However the chart reveals that there is still only a handful of brands that have managed to attract a decent following on the network, as only the top seven have more than 100,000 followers.