Google Trends is a time vacuum. Many a time I’ve been lost, exploring abstruse, spurious and tantalising connections between search terms, instead of doing actual work.

Below, with more than a hint of my own tastes, I’ve screenshot some of what I consider to be dispiriting Google Trends (one of the more fun uses of Trends).

See if you agree with my pseudo-pop-culture laments. Yes, this is a pre-UK holiday post, a bit of fun, but, with the inclusion of YouTube search data in Google Trends as of this week, now is a great time to get stuck in yourselves.

‘People falling over’ VS ‘Titian’


‘Justin Bieber’ VS ‘Woody Guthrie’



‘Brunel’ VS ‘Backstreet Boys’


‘Jim Parsons’ (some dude from TV show, The Big Bang Theory) VS ‘Fred Hoyle’ (English Astronomer who coined the term ‘Big Bang’)


‘Exercise’ VS ‘Bacon’ (Bacon is in the ascendancy!)


Ben Davis

Published 28 March, 2013 by Ben Davis @ Econsultancy

Ben Davis is Editor at Econsultancy. He lives in Manchester, England. You can contact him at, follow at @herrhuld or connect via LinkedIn.

1244 more posts from this author

You might be interested in

Comments (5)

Hannah Dempsey

Hannah Dempsey, Associate Director of Social Media at Jellyfish

When training people on social media marketing, I always give them a tour of Google Trends. It's amazing how many people have never heard of it, especially as I use it a fair bit.

We had a training session on Pancake day/ Shrove Tuesday so we compared these two terms. It seems that searches for Shrove Tuesday are on the decrease whilst searches for Pancake day are on the increase. If you look at the results, it's almost as if the term Pancake day is replacing the term Shrove Tuesday.

This is where someone would insert some information about how religion is falling out of favour.

over 5 years ago


Thomas McMahon

I've only played around with Google Trends a little bit. While this is fun, makes me think about what you could use this for in business. As Hannah brought to light, I'll be looking more in depth at comparative terms and how they perform. The comparison to Bieber and Woody makes me want to cry.

over 5 years ago

Dean Marsden

Dean Marsden, Digital Marketing Executive at Koozai Ltd

Hehe, the Bacon vs Exercise one is best. I've personally not used trends for planning, let alone serious research.

It's always amazed me what people search for. These types of searches must be fueled by the boom in social media.

over 5 years ago


Matt Redmond

Very interesting. I'll have to give this a try with my wife's shop to see if it helps identify products she could be ordering.

With regards Woody vs JB, I suspect that Woody might be the winner long term!

No offence to JB but I don't think he's going to be troubling the Google rankings 46 years after he's gone. (That's how long since WG died.)

over 5 years ago


Jason Brown

This is good fun, thanks for sharing! I think Google Trends is a fantastic tool and helps really identify what markets could be lucrative and what to avoid.

over 5 years ago

Save or Cancel

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Digital Pulse newsletter. You will receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.