{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Congratulations to Matthew O’Riordan at Lemon Foundation, which has offloaded subsidiary Lemon Traffic to Operative, the online advertising operations firm.

Operative has acquired all the assets of Lemon Traffic, though despite a little arm-twisting Matt has refused to reveal the terms of the deal.

Lemon Traffic was set up earlier this year as a division of Lemon Foundation, which is owned by Matt (who is an E-consultancy founder and shareholder).

Operative CEO Michael Leo explained the reasoning behind the deal: “Our long-term expansion strategy requires us to keep up with the growth of the online ad operations market.”

Leo believes that the European online ad landscape is really motoring: “While the growth in the US has been substantial, the growth throughout Europe has been accelerating, necessitating this consolidation and perhaps others to come.”

Operative's clients include websites such as The Economist, The Wall Street Journal, AOL, MSN, Business Week and iVillage.

Lemon Traffic’s MD Joni Mallett departs to take an in-house role with Mediarun.

Chris Lake

Published 11 December, 2006 by Chris Lake

Chris Lake is CEO at EmpiricalProof, and former Director of Content at Econsultancy. Follow him on Twitter, Google+ or connect via Linkedin.

582 more posts from this author

Comments (0)

Comment
No-profile-pic
Save or Cancel
Daily_pulse_signup_wide

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Daily Pulse newsletter. Each weekday, you ll receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.