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Social mediaAt Econsultancy, we publish a huge amount of content related to digital marketing and ecommerce. One particular area that gets a lot of attention (and rightly so) is social media, which has had a profound impact on the way that consumers and businesses interact with each other.

To help you keep up to speed with what’s going on in the field, we’ve assembled some of our case studies, statistics, infographics, opinion and best practice blog content all in one place for you to digest at your leisure. You could even bookmark and share this page to add to your ninja toolset.

And if you’re going to be applying for one of the social media jobs advertised on our digital marketing jobs board, these posts will help you brush up and look smart.

Read below for more…

Case studies

In order to understand what your company should be doing on social, it helps to benchmark yourself against the efforts of the competition.

Our senior reporter David Moth goes out of his way to dig up and analyse how big brands are using social channels, so almost all of the below are his.

How Cadbury uses Facebook, Twitter, Pinterest and Google+

How McDonald's uses Facebook, Twitter, Pinterest and Google+

How Red Bull uses Facebook, Twitter, Pinterest and Google+

How Nike uses Facebook, Twitter, Pinterest and Google+

How H&M uses Facebook, Twitter, Pinterest and Google+

How Coca-Cola uses Facebook, Twitter, Pinterest and Google+

How Walmart uses Pinterest, Facebook, Twitter and Google+

How John Lewis uses Pinterest, Facebook, Twitter and Google+

How Ikea uses Pinterest, Facebook, Twitter and Google+

How Microsoft uses Facebook, Twitter, Pinterest and Google+

How Standard Life uses LinkedIn and Twitter for B2B marketing

The links below follow a different format, but still provide excellent food for thought for marketers.

10 charities and how they use Pinterest

Seven great examples of engaging Pinterest competitions

Brands that use Vine: five great vs. five bad examples

Six fashion retailers that use Twitter's Vine

After customer goes to jail, NYC restaurant learns that social media can be unfair

Are the top 20 UK online retailers bothered about Google+?

The Guardian suffers as user numbers for Facebook's social readers nosedive

Boticca one of first retailers to add Pinterest to social sharing tools

Statistics

When trying to justify an investment in social to the board, statistics can be used to help cement the business case

As well as compiling lots of third-party data into our social media statistics report, we frequently share what we find on the blog. Some of these are below.

Facebook drives most social B2B traffic, but Twitter is top for conversions

Facebook fans spend 24% more than non-fans

£3bn of retail sales will be influenced by social media

Topshop is still top retailer on Facebook and Twitter, but Topman is #1 for Pinterest

US and UK newspaper sites: who’s leading the way on Google +?

CTRs on Facebook ads increase 50% in the past 12 months

Pinterest stats: does it really drive more sales than Facebook?

Stats: Who uses Pinterest and why is it important for marketers?

These posts by Econsultancy’s Jake Hird may be older than the above, but are still great

20 + mind-blowing social media statistics

20+ mind-blowing social media statistics revisited

20+ more mind-blowing social media statistics

Opinion

Even when so much within digital is measurable, there is always a difference in opinion between what is the 'right' way to do things, versus the 'wrong'

It's this discussion and debate that fuels so much of the innovation within the industry.

The following posts cover some of the most significant opinion pieces in recent times that cover social on our blog.

17 digital marketing and ecommerce trends for 2013 by Econsultancy CEO Ashley Friedlein

Social media: are you producing value, or promoting yourself?

Your social media initiatives might be pointless if...

Social lessons from the traditional loyalty program playbook

Facebook apps: there's no such thing as a free audience

Marketers and businesses should fear Graph Search

Q&A: Jeff Dachis on the new Facebook APIs and big data

Amazon goes social, launches Pages, Posts and Analytics

How understanding social typology can help marketers

American Express syncs with Twitter. Gimmick or new social commerce platform?

Small businesses are not impressed by Twitter

What makes a good community manager?

Are brands overestimating the value of social data?

Why has the financial services sector been slow to adopt social?

Goodbye LinkedIn answers, hello more Group spam?

Infographics

While we now have started to use fewer infographics on the blog, sometimes they can be an exciting and stimulating way of presenting thoughts, idea and concepts. This hasn't stopped us producing the odd sarcastic infographic though.

Some of the best ones covering social media are below.

14 of the best infographics we've seen in 2012

The ultimate social media image sizing cheat sheet

Key digital trends for 2013

Facebook Shortcuts Cheat Sheet

Turning likes into buys

How social websites are using your data 

Also of note, Mark McGee has published research on the effectiveness of infographics in decision making.

Best Practice

As well as knowing all the above statistics, case studies and opinion, execution is when the magic really starts to happen

The posts below cover some of the 'hows' of social media, and provide useful tips to optimise your efforts on key channels.

How to prepare for the latest Facebook changes

Re-targeting and paid search coming to Facebook. Will you be ready?

Is CTR an irrelevant metric for Facebook ads?

Facebook apps: top tips from PhotoBox's Lawrence Merritt

How to measure brand awareness on Twitter

The Twitter landscape of 2013: recommendations for brands

How to use content marketing and Twitter Cards to boost your app downloads

What do Pinterest business pages mean for brands?

How will Pinterest's new analytics tool impact brands' content strategies?

Five celebrity social search takeaways for your content strategy

The three types of social structured data and why you need them

Is Google’s AuthorRank just a myth?

Three content marketing tips from LinkedIn on reaching its audience

Six tips for optimising content to hit LinkedIn Today

SEO and social media get married

Reports

And of course, as well as the posts above, make sure you check out Econsultancy’s reports on the topic to give yourself the edge in your work.

Social Media Management Systems Buyer's Guide

Social Media Statistics from the Internet Statistics Compendium

Pinterest for Business: A Best Practice Guide

Facebook Pages for Business Best Practice Guide

Facebook for Businesses in the Middle East and North Africa

Twitter for Business

Smart Pack: Influencer Channels: From Klout to Klouchebag

Customer Relationship Management in the Social Age: A Best Practice Guide

Have we missed anything out?

Now it’s your chance to show what a social media maven you are. What are your top posts, statistics and resources? What have you seen that is worthy of attention? What facts have blown your mind and caused more retweets than an out of control social media intern?

Leave your suggestions in the comments below!

Image credit: Ivanpw on Flickr

 

Digital Cream FX is an elite edition of our invitation-only event for senior client-side marketers, now in its eighth year. There'll be 20 roundtables with discussion centred around marketing and ecommerce. This event is one of five that make up our week-long Festival of Marketing.

Andrew Warren-Payne

Published 26 April, 2013 by Andrew Warren-Payne

Andrew Warren-Payne is a Senior Research Analyst at Econsultancy. Follow him on Twitter or Google+

55 more posts from this author

Comments (9)

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Darnell

WOW,

Thanks for posting this.

Big shout out to Wade from BloggersMakeMoney for sharing this with me on G+.

I'll have to link to this page for #SoMeSa

over 3 years ago

Andrew Warren-Payne

Andrew Warren-Payne, Senior Research Analyst at Econsultancy

Thanks Darnell. Glad you found it useful!

over 3 years ago

Steven C Wyer

Steven C Wyer, Managing Director at Reputation Advocate

One could spend days just pouring over this information

over 3 years ago

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Jordan J. Caron

I really, really enjoy super posts like this. Lots of big brand stuff which I can hopefully use and translate into success for the small businesses I work with.

Thanks for comprising this list!

over 3 years ago

Dean Marsden

Dean Marsden, Digital Marketing Executive at Koozai Ltd

Thanks for this summary post. Lots of excellent case studies and statistics for me to use. We all see so many different uses and opinions of social media that it can be hard to choose a strategy but these posts really help.

about 3 years ago

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Lucy Wertheim, Digital Data Analyst at Lowe Profero

You social media wizards, you. Big thanks.

about 3 years ago

Andrew Warren-Payne

Andrew Warren-Payne, Senior Research Analyst at Econsultancy

Thanks for the kind words all.

@Lucy - I think I may have to add 'wizard' to my job title... :)

about 3 years ago

Rachel Miller @AllthingsIC

Rachel Miller @AllthingsIC, Internal Communication and Social Media Strategist at All Things IC

Excellent list, thank you.

I'd like to suggest two from my blog; I've collated 300+ examples of social media policies: http://www.allthingsic.com/smpolicy/ and 220 case studies of who is using what for internal social media: http://www.allthingsic.com/list/

Rachel

about 3 years ago

Rachel Miller @AllthingsIC

Rachel Miller @AllthingsIC, Internal Communication and Social Media Strategist at All Things IC

Excellent list, thank you very much for sharing.

I'd like to suggest two from my blog; I've collated 300+ examples of social media policies: http://www.allthingsic.com/smpolicy/ and 220 case studies of who is using what for internal social media: http://www.allthingsic.com/list/

Rachel

about 3 years ago

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