Responsive design has proven to be one of the key digital trends of 2013 and is certainly one of the most popular topics on the Econsultancy blog.

The potential benefits of going responsive are obvious and we’ve previously highlighted several examples of ecommerce brands that have seen immediate rewards from adopting the technology.

However it does also need to be noted that building a responsive design requires a great deal of investment and isn’t necessarily the perfect solution for all site owners, particularly when you take into account the problems it causes with advertisers.

Nonetheless, there has been a steady trickle of brands launching new responsive sits in the past few months so I thought it would be useful to compile a list of 10 notable examples.

It includes publishers, legal services, a safari operator and even a London market...

The Courier



Currently only the article pages are fully responsive on, though certain elements of the homepage also change depending on the screen size.


HM Insurance Group


Old Spitalfields Market


Gadget site Pocket-lint adopted responsive design earlier this month, however I found there to be issues with the way it rendered on my Samsung S2.

It still requires you to scroll left and right to view all the content which means the mobile experience isn't much better than simply accessing a desktop site.


Victoria Legal Aid

Oxford Dictionaries


Bean Bags R Us

Global News


David Moth

Published 23 April, 2013 by David Moth

David Moth is Editor and Head of Social at Econsultancy. You can follow him on Twitter or connect via LinkedIn

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Comments (5)


Martin Sansom

At Clarion we've built several responsive websites over the past couple of years and in most cases they do their job exactly as we had hoped.

However, most of these sites are relatively low in content and are completely controlled by us as an agency on behalf of our clients. If we wanted to make these sites completely user CMS controlled and remain responsive, we'd have to do a ton of extra work producing image guidelines and PSD templates so our clients could create graphics that work at all screen sizes without having vital information cropped off. This is ok for smaller sites, but larger, more complex websites just don't offer a suitable ROI on the work required to do this (not to mention the extra testing required on the various devices - simply resizing your browser window really doesn't simulate the complete mobile viewing experience)

Therefore, we would recommend that before jumping in headfirst with a full-on responsive website, take a good in-depth look at your target audience and the type of devices they are using to browse the web.

Many tablet devices offer a more than acceptable viewing experience when displaying desktop sized websites, so if 90% of your audience is using tablets, why would you bother creating a responsive website?

In many cases it's probably much more cost effective to create a 960px width site and separate mobile dedicated site that kicks in when a screen size is under 480px wide.

about 5 years ago



A list of responsive sites and you feature 2 which aren't completely responsive...

Maybe you can create a market for 'half responsive sites if you can't be bothered to go the whole hog'?

about 5 years ago

David Moth

David Moth, Managing Editor at Barclaycard

@Stuart, I thought it might be useful to see how sites are moving towards being fully responsive, which is why I featured Wired.

As for Pocket-lint, in its press blurb it said that the site was fully responsive, so I included it as a way of pointing out that things don't always go as planned.

about 5 years ago


Nick Pearson

We implemented a responsive design for our tablet users and found that it increased conversion and site usage immensely over what was a reasonable previous design. I think the nature of the products on offer through the site is an essential consideration as to whether it's prudent to adopt a responsive design. For us being a gaming site it proved the right decision. We've found that for mobile handsets a slimmed down site offering is much easier for customers to navigate and would need more testing before adopting a responsive design for gaming at smaller screen sizes1

about 5 years ago


Rachel Keslensky

Martin: Responsive Design is more than just the pixel-per-pixel comparison -- Tablets and smartphones both have a dramatically different input interface to desktops, and if your site is heavy on mouseovers and drop-downs (or weighty images that bog down on wireless data connections!) your site will suffer, and that suffering translates into lost traffic and sales.

Responsive design is easy enough to fold INTO an ordinary web design if you design with some amount of consideration in mind for how smaller (and larger!) screens handle things. Designing to a pixel-perfect grid is no longer practical, and akin to trying to build a website in Flash: once fashionable, but increasingly awkward.

about 5 years ago

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