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Manifesto for Modern Marketing

We recently published the draft of our Modern Marketing Manifesto to get the feedback of the industry and explain why we felt it was needed.

As you can see we got a lot of very positive response. We have now redrafted the manifesto based on all the comments we received.

Here follows our final version. 

We are now seeking signatories from anyone who is happy to support and endorse the manifesto. If you are happy to ‘sign’ there are three ways to do so:

  1. Add a comment to this post saying ‘I sign’. Leave your name, title and organisation if you are not logged in so we know who you are.
  2. Tweet “I sign” and use the hashtag #MoMaMa.
  3. Email manifesto@econsultancy.com with ‘I sign’ in the subject line and your name, title and organisation in the contents. 

Strategy

We believe marketers should sit at the board table and help set strategy. If you do not believe your understanding of markets, products, customers and positioning plays a vital role in shaping strategy then you are not a modern marketer.

Digital thinking should be embedded in marketing strategies as a matter of course. Digital may not be relevant to every marketing effort but organisations need to properly consider digital and change their culture and processes to become more digitally oriented.

It is a mindset rather than just an executional approach. If you do not ‘get digital’ then you cannot be a modern marketer.

Great businesses look beyond the horizon. Great marketers have the vision to define the horizon. 

Commercial

We believe modern marketers have to be commercial. This means knowing the P&L backwards. It means knowing where money is being made and why. It means knowing how to measure and optimise key commercial metrics. Marketers can, and should, take increasing responsibility for revenue targets.

With ecommerce the transaction is the ultimate click in the customer journey. Modern marketers must optimise the customer journey along its entire path including the sales funnel and post-sale.

Sales and marketing must be more closely aligned and have common points of accountability.

Customer experience

We believe that improving the customer experience must be the relentless focus of modern marketing. We believe this is key to customer satisfaction and loyalty. 

Customer experience is about customer centricity as evidenced by the service or product that we deliver across channels. It is about respecting the power and importance of great design.

Experiences are events, products, services, hardware, software, customer service. Indeed, every interaction with a customer is an experience that we must make as relevant, pleasurable, easy and useful as possible for them.

Since resources and time are not infinite we need segmentation to help ensure we deliver the best possible experience to our most valuable customers.  

Integration

We believe that the mobile revolution is only just beginning. But we see beyond just ‘mobile’. Modern marketers think about the whole customer experience and the multiple screens and touchpoints that control and mediate it.

Customers do not recognise lines and nor should we. Online, offline, above the line, below the line... we need to think and deliver experiences and marketing without delineation.

Modern marketing must be connected, joined up and integrated. This includes internal integration and goes beyond integration within the marketing function, across digital and classic skills.

Integration must also exist between customer facing functions. It is about working across the entire business and collaborating with other functions, such as sales, technology, editorial, HR and customer service. 

Brand

We believe the internet has forced transparency upon brands and businesses. Brands no longer control the message, consumers do.

This loss of control means businesses must communicate authentically and this requires a clear sense of self to which they can be true. In a digital age what modern marketers need most is a strong brand. 

Data

We believe data must be turned into insight and action to be a source of customer, competitive and marketing advantage. Data is the bedrock upon which successful research, segmentation, marketing automation, targeting and personalisation are built.

Data allows us to predict future behaviour which is fundamental to creating strong customer lifetime value models and optimising marketing effectiveness. Digital channels provide new and valuable sources of data and customer insight that can be acted upon in real time.

If you do not see data as exciting, valuable and empowering then you are not a modern marketer.

Personalisation

In the quest to deliver outstanding brand experiences across channels, we believe that personalisation offers the greatest opportunity to transform what customers currently get.

Digital channels in particular allow us to use everything we know about a customer to inform and optimise each interaction. Location, device, screen size, usage characteristics, the weather… we are in an era where we have exciting and powerful new data points to power personalisation.

Personalisation is not just for existing customers: we no longer need to know who the person is to provide convenient and relevant experiences.

As modern marketers we respect the privacy of our customers and recognise we must deliver value to them in exchange for personal data.

Technology

We believe technology is an enabler rather than a solution in itself. But modern marketers must be comfortable and adept at procuring and using technology to their best advantage.

We believe modern marketers will have increasing ownership of technology at the same time as technologists become more marketing-aligned. 

Creative

We believe we need creativity just as much as we need technology. We need storytelling just as much as we need data. We believe in the power of emotions and the irrational just as much as the rational.  

If our marketing is to be modern we need the passion, creativity and craftsmanship of the right brain just as much as the analysis and logic of the left brain.

The digital age is providing increasingly ubiquitous access to everything. In this context we need innovation and creativity in our product and service design, as well as our marketing, to make an impression.  

Content

We believe that content marketing and the focus on owned and earned media represents a fundamental shift in marketing that is more than a fad.

Content is more than just words, pictures or video. Games, apps, events, APIs and so on deliver rich content experiences too.

Content reinforces a brand’s credibility and authenticity in what it stands for, believes in and cares about. For modern marketers, content is a vital expression of the brand. 

Social 

We believe social media is about changing our business culture, the ways we work and the ways we engage with our colleagues and customers. It is about creating businesses that have social in their DNA.

It is about realising that everything, including our marketing, now happens in an environment where customers can, and will, talk about what we do and can share it with the world.

Modern marketers know that ‘social’ is not a choice. 

Character

The preceding points outline what we believe marketing now is. But what does it mean to be a modern marketer? How do we behave and what defines us as professionals? 

We believe the following characteristics are the hallmarks of the modern marketer:

  • Accountable - we expect to be held accountable for the value our marketing delivers. We believe in validated learning over opinions and conventions.
  • Ethical - we believe our marketing must be ethical. It must be honest and respect customers, particularly their personal data and consent to use it.
  • Customer focused - we believe we must put the customer at the centre of what we do. We must listen to customers and be the voice of the customer within our organisation.
  • Agile - we must be responsive and adaptive. We embrace change. We believe in flexibility and iteration.
  • Collaborative - we believe collaboration with colleagues and customers is far more powerful than silos and hierarchy. We want to share knowledge and skills.
  • Innovative - we are not afraid to try new ways of doing things. We are curious and always learning.
  • Brave - we like to try new things. We are not afraid of failure as we learn from it.
  • Passionate - above all we are passionate about what we do. We know it can always be done better. And our quest is fun.
Ashley Friedlein

Published 8 May, 2013 by Ashley Friedlein @ Econsultancy

Ashley Friedlein is Founder of Econsultancy and President of Centaur Marketing. Follow him on Twitter or connect via LinkedIn.

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John Mulholland

John Mulholland, Consultant at Exciting Minds Consulting

I sign

over 3 years ago

Pauline Randall

Pauline Randall, Director at Florizel Media

I sign

over 3 years ago

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AZ

I sign

over 3 years ago

Ashley Friedlein

Ashley Friedlein, Founder, Econsultancy & President, Centaur Marketing at Econsultancy, Centaur MarketingStaff

I sign (obviously ;) )

over 3 years ago

Ruth Weatherill

Ruth Weatherill, Business Development Manager at York St John University

I sign!

over 3 years ago

Albie Attias

Albie Attias, Ecommerce Director at King of Servers Ltd

I sign

over 3 years ago

Paul Tinsley

Paul Tinsley, Creative Director at Agenda Solutions

I sign

over 3 years ago

Michelle Goodall

Michelle Goodall, Online PR/Social Media Consultant at EconsultancySmall Business Multi-user

I sign

over 3 years ago

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Michelle Lawler, Digital Strategist at Innerv8

Good Job. I sign

over 3 years ago

Graham Charlton

Graham Charlton, Editor in Chief at ClickZ Global

I sign

over 3 years ago

Linus Gregoriadis

Linus Gregoriadis, Research Director at Econsultancy, Centaur Marketing

I sign.

over 3 years ago

Andrew Girdwood

Andrew Girdwood, Media Innovations director at DigitasLBi

I sign.

over 3 years ago

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Antia Buhigas

I Sign

over 3 years ago

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Lucy Mann

I sign.

over 3 years ago

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Ingo Bousa

I sign.

over 3 years ago

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Sevket Arslan

I SIGN

over 3 years ago

simon andrews

simon andrews, founder at Econsultancy Small Business Guest AccessSmall Business Multi-user

i sign

over 3 years ago

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Sean Lade

I sign

over 3 years ago

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Rachel Auty

I sign

over 3 years ago

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Emma Jane

I sign

over 3 years ago

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Ruston Butcher

I Sign

over 3 years ago

Margaret Robertson

Margaret Robertson, European Marketing Director at Canvas HolidaysSmall Business Multi-user

I Sign

over 3 years ago

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Claire Smith

Marketing Manager at Ontarios Own

I sign!

over 3 years ago

Paolo Bolpet

Paolo Bolpet, Web Strategist at Eflux Studio

I sign!

over 3 years ago

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Don

I Sign too! Cheers

over 3 years ago

Chris Clapham

Chris Clapham, Account Director EMEA at Silverpop, an IBM Company

I sign.

over 3 years ago

Neil Perkin

Neil Perkin, Founder at Only Dead FishEnterprise

I sign

over 3 years ago

Sonia Molina

Sonia Molina, Co-Founder & Marketing Director at BrightBull

Absolutely, very exciting. "I sign".

over 3 years ago

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Matt Earle

I sign

over 3 years ago

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Petar Vujosevic

I sign

over 3 years ago

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lucy sinclair, Director of Marketing & Audience Development at Royal Opera House

I sign

over 3 years ago

Keith Mitchell MCIM

Keith Mitchell MCIM, Marketing Director at Golfbreaks.com

I sign

over 3 years ago

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Keith Duprey, Director, Innovation & Strategy at Turner Broadcasting Systems

I sign. great organization and detail to help marketers stay true to our role in the business.

over 3 years ago

Chris Gorell Barnes

Chris Gorell Barnes, CEO at Adjust Your Set

I sign

over 3 years ago

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Felipe Mejia

I sign.
Strategy Director The F Agency. Bogota, Colombia

over 3 years ago

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Joe Koufman

I sign.

SVP, Business Development and Marketing
Engauge
Atlanta, GA

over 3 years ago

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Laetitia Donovan

I sign!

over 3 years ago

Joseph Buhler

Joseph Buhler, Principal at buhlerworks

I sign.

over 3 years ago

Joseph Buhler

Joseph Buhler, Principal at buhlerworks

I sign.

over 3 years ago

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Lisa Cripps

I sign

over 3 years ago

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Mike Richards

I Sign

over 3 years ago

Santiago Trevisan

Santiago Trevisan, International Business & Innovation. at MG54.com

I sign

over 3 years ago

Mitch Gallant

Mitch Gallant, Director of Marketing at Capital Auto Group

I sign! HOORAH!

over 3 years ago

Mitch Gallant

Mitch Gallant, Director of Marketing at Capital Auto Group

I sign!

over 3 years ago

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Nick Porter, Chief Commercial Officer at Yodel

I Sign.

over 3 years ago

Richard Fray

Richard Fray, Digital Marketing Manager at HSBC ExpatEnterprise

I sign

over 3 years ago

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Brian Kessman

I sign.

Creator of SmartContentCreators.com
Sr. Digital Producer at McKinney

over 3 years ago

Faye Ilhan

Faye Ilhan, Head of Innovation & Development at WoolworthsEnterprise

I sign

over 3 years ago

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Craig Hodges

I sign!

over 3 years ago

Guy Stephens

Guy Stephens, Social Customer Care Consultant at IBM Interactive Experience/GBS/MobileEnterprise

I sign

over 3 years ago

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Hilton Barbour

I sign

over 3 years ago

Suzy Turnbull

Suzy Turnbull, Owner at Digital Marketing Partners Panama

I sign

over 3 years ago

John Sinke

John Sinke, Assistant Vice President Digital Marketing & e-Commerce at Resorts World Sentosa

I sign!

over 3 years ago

Ashley Burgess

Ashley Burgess, Head of Web Analytics at Periscopix

I sign

over 3 years ago

Sarah Alder

Sarah Alder, Managing Director at Cranmore Digital Consulting Ltd

I sign.

over 3 years ago

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Ben Potter

Awesome work!

I sign!

over 3 years ago

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Jose Ramon Lopez Mesa, Engineer at Sidney Marketing Digital S.L.

i sign

over 3 years ago

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Lucy Smith

I sign

over 3 years ago

Doug Kessler

Doug Kessler, Director at VelocitySmall Business Multi-user

I'm in.

over 3 years ago

Danyon Billings

Danyon Billings, Account Manager at The Drum

I sign

over 3 years ago

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Oguz Bayram, Digital Director at McCann Erickson ?stanbul

I sign

over 3 years ago

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viren

I sign
Director
Networkplay.in

over 3 years ago

Hugo Russell

Hugo Russell, Project Manager at Innovation Birmingham

I sign.
I do like the clear detail and structure to help marketers stay focused and true to the business.
Accountability
A template for ALL departments

over 3 years ago

Ali White White

Ali White White, Director at Elliptycs

I sign

over 3 years ago

Stewart Longhurst

Stewart Longhurst, Director at V1 Digital

I sign

over 3 years ago

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Witold Kaczanowski

I sign

over 3 years ago

Aaron Mcwilliam

Aaron Mcwilliam, Web Designer at 43D

I sign.

over 3 years ago

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Kelvin Lockwood

I sign!

over 3 years ago

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Simon Roberts

I SIGN

over 3 years ago

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Barbro Cranfield, Marketing Manager at Vtesse

I Sign

over 3 years ago

Malcolm Duckett

Malcolm Duckett, CEO at Magiq

I sign

over 3 years ago

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Gianluca Diegoli, Owner at Digital Update

Sign!

over 3 years ago

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Pattie Kettle

I sign

over 3 years ago

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Matt Alsbury-Morris, Online Change Manager at British Airways Holidays

I sign

over 3 years ago

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Iain Russell

I Sign

over 3 years ago

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Niamh Kehoe

I sign.

over 3 years ago

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Nora Tolgyesi, Marketing Analyst at GIMO Ltd.

Of course, I sign :)

over 3 years ago

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Kim Coates, Marketing Executive at Burberrry

I sign !

over 3 years ago

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Elise Korolev, Senior Consultant at Digital Works ConsultingSmall Business

I sign

over 3 years ago

Adam Candlish

Adam Candlish, Commercial Director at DataIQ

I sign

over 3 years ago

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Roser Esquefa

I sign

over 3 years ago

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Katrina Douglas

I sign

over 3 years ago

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Tony McPartlan, Digital Marketing Manager at Euromoney

I sign

over 3 years ago

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Jen Wilson

I sign!

over 3 years ago

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Jen Wilson

I sign!

over 3 years ago

Catherine Murphy

Catherine Murphy, Digital Lead at PersonalSmall Business

I sign

over 3 years ago

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Jake Dubbins - MD Media Bounty

I sign

over 3 years ago

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Heather Awcock

I sign

over 3 years ago

David Sealey

David Sealey, Head of Digital Consulting at CACIEnterprise

I sign

over 3 years ago

Gareth Dunlop

Gareth Dunlop, Founder & CEO at FathomSmall Business

I sign.

over 3 years ago

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Ffion Rees Hughes

Love it - I sign!

over 3 years ago

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Kirsten Dixon

I sign

over 3 years ago

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Nicole Pellicena

I sign

over 3 years ago

Troy Clark

Troy Clark, Consultant at Applaud Media LLC

Ditto for this well-crafted and thoughtful modern marketing manifesto. Brilliant!

over 3 years ago

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Becky Olie, Digital Director at PepsiCo

I sign

over 3 years ago

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Tim McKane

i sign

over 3 years ago

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Scotty Hoogerbrug, Chief Marketing Officer at Serato

I sign

over 3 years ago

Scott Strothers

Scott Strothers, Ad & Promo Leader ANZ at GE Healthcare

I sign.

over 3 years ago

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Angela Hinchley, Director at Spinifex

I sign

over 3 years ago

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Marcus Chadwick

I sign
Marketing Coordinator
Siemens

over 3 years ago

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Rebecca Gudgeon

I sign.

Marketing Officer, The URC Windermere Centre, Cumbria, UK

over 3 years ago

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Mark Kelly

I sign

over 3 years ago

Andrew Stuart

Andrew Stuart, Marketing Officer at International Football School

I'm Spartacus! I also sign...

over 3 years ago

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Kath

I sign

over 3 years ago

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Kath

I sign

over 3 years ago

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Robert Lindstedt

I Sign!

Partner @ GRS Digital

over 3 years ago

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Hans-Gerlach Woudboer

I Sign

over 3 years ago

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Hans-Gerlach Woudboer

I Sign
http://xeeMe.com/HGW/
(My Business & Social Presence)

over 3 years ago

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Samantha Smith, PA to Chief Executive at Wildscreen

I sign

over 3 years ago

Lucy Lonsdale

Lucy Lonsdale, Digital Account Director at HH Global

I sign

over 3 years ago

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Nick Georgiadis, Head of Direct Marketing Development at Cancer Research UK

I sign

Nick Georgiadis
Head of Direct Marketing
Cancer Research UK

over 3 years ago

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Michael Wentzke

I sign

over 3 years ago

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Alexander Shaida, VP Asia at Econsultancy

I sign!

over 3 years ago

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Nicoletta Polliotto

I sign

Nicoletta Polliotto
Founder
Muse Comunicazione
Italy

over 3 years ago

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Anthony Sharot

I sign

over 3 years ago

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Sorcha Harriman-Smith, Digital & Brand Director at Childrensalon

I sign!

over 3 years ago

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Judi Samuels

I sign...

Truly appreciate the time that went into this. I hope those that sign also adopt, believe and reflect.

Thank you.
Judi

over 3 years ago

Phil Murphy

Phil Murphy, Digital Media Manager at Glanbia plcSmall Business

I sign...

I truly believe the most important point the 'Commercial' focus marketers must take! The lines between 'Sales' and 'marketing' must be converged.

Well done Econsultancy a great piece of work!

Phil

over 3 years ago

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Neil Sims

I sign

MD
OMG Creative Agency

over 3 years ago

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Alon Rozen, Partner-Director at M Marketing

I sign

Alon Rozen
Managing Director, MMarketing
Paris, France

over 3 years ago

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Roger Koplenig

I sign

over 3 years ago

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Chris Hall

I sign.
Thank you for taking the time to do this.

over 3 years ago

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Thomas Meid

I sign.

And I will also do a presentation about it tomorrow on the first webmonday in Offenbach. Of course referring to you!

Thomas Meid
CEO
Agentur Meid, Offenbach am Main, Germany

over 3 years ago

Betony Lloyd

Betony Lloyd, Freelance

It's rare that I agree with every single point made!

I sign.

over 3 years ago

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Raphael Duhayon

I sign!

over 3 years ago

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Lawrence

Signed.

over 3 years ago

Andy Headington

Andy Headington, CEO at Adido LimitedSmall Business

I sign - most definitely - I liked the manifesto so much I had to write a response to it!!

Great work Econsultancy!

over 3 years ago

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Wade Eagar

I Sign

over 3 years ago

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Jaap Willem

I sign

over 3 years ago

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Tim Seewoester

I sign

over 3 years ago

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Ruth Allison

I sign :)

over 3 years ago

Timothy James Compton

Timothy James Compton, Digital Community Coach at Affinity Water Ltd

I sign! :D

over 3 years ago

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Isobel Pearce, Marketing Director at Session Digital LtdSmall Business Multi-user

Love it! I sign

over 3 years ago

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Dina Bhadreshwara, Digital Channels Manager at Marie Curie Cancer Care

I sign

over 3 years ago

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Gavin Parkinson

I sign - pioneering stuff! Where will eConsultancy take this?

over 3 years ago

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nancy prendergast

I sign.

over 3 years ago

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Marc Mathieu (SVP Marketing, Unilever)

I Sign!!

over 3 years ago

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Duane Melius

I sign.

over 3 years ago

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Ricardo Valle Sánchez

Si, Acepto.

over 3 years ago

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Bob Barker

I sign

over 3 years ago

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Nina Franks

I sign

Freelance Marketer - Luxury Lifestyle Digital

over 3 years ago

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Peter Brown

I sign...

over 3 years ago

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Gavin Wilkinson, UX Lead at Standard Life

I sign!

over 3 years ago

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Lauren Parnell (Digital Content Manager at the British Association for Adoption and Fostering)

I sign

over 3 years ago

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Ben salmon

I sign

over 3 years ago

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Jerome Casteigt

I sign

over 3 years ago

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Ken Mcewan

I Sign

Managing Director
MediaCo Marketing (Singapore)

over 3 years ago

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bea stanford

I totally agree and sign as well.

over 3 years ago

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Tina Shortle, Shortle Marketing Ltd

I sign.

over 3 years ago

Naveed Akram

Naveed Akram, Account Director, EMEA at Econsultancy

I sign

over 3 years ago

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Stephan Samson, Head of marketing at Snowie Games

I sign

over 3 years ago

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George Couris

I sign

over 3 years ago

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Thomas

I sign.

over 3 years ago

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Lester Litchfield

I sign

over 3 years ago

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James Patterson

I sign

over 3 years ago

Ben Liau

Ben Liau, Ecommerce & Digital Marketing Manager at Meyer Cookware Australia

I Signz

over 3 years ago

David Reilly

David Reilly, Digital Strategy Consultant at Econsultancy Small Business Guest AccessSmall Business Multi-user

I sign

over 3 years ago

David Reilly

David Reilly, Digital Strategy Consultant at Econsultancy Small Business Guest AccessSmall Business Multi-user

I sign

over 3 years ago

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Ralf Haberich

I sign.

Especially for:
"Digital thinking should be embedded in marketing strategies as a matter of course."

over 3 years ago

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Ollie Boyd, Creative Director at Motortrak Ltd

I sign

over 3 years ago

James Gurd

James Gurd, Owner at Digital JugglerSmall Business Multi-user

Oh go on then, I sign.

over 3 years ago

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Kevin Dicks, Head of Marketing & Online at AXA Self Investor

I sign

over 3 years ago

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Andy

I REFUSE TO SIGN!!!

Not really but admit it... I got your attention ;-)

over 3 years ago

Mark Thompson

Mark Thompson, VP Business Development at Econsultancy, Centaur MarketingStaff

I sign

over 3 years ago

Ara Jaingue

Ara Jaingue, Global Head of Marketing at Lesson Zone Pty Ltd

Brilliant!

I sign, with pleasure.

over 3 years ago

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Laura Lee

I sign.

over 3 years ago

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Tim Kopp

I sign!

over 3 years ago

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Mike Cornwell

I sign.

over 3 years ago

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Simon eder

I sign

over 3 years ago

Rath Saadying

Rath Saadying, Strategic Planner\Digital at Yell

I sign.

over 3 years ago

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Paul Gower, National Digital Marketing Manager at Peet LTDEnterprise

Fantastic summary of what it means to be a modern marketer, not only a 'digital' marketer. I feel that many traditional marketing people have a lot to learn, and companies who silo digital into a minor part of the marketing department have a long way to grow!

over 3 years ago

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Paul Gower, National Digital Marketing Manager at Peet LTDEnterprise

Also, I sign : )

over 3 years ago

Amit Kishore

Amit Kishore, Principal Consultant - Digital Marketing Platform at Infosys Technologies Ltd.

I Sign.

over 3 years ago

Judd Marcello

Judd Marcello, Director, Marketing EMEA at Salesforce ExactTarget Marketing Cloud

I sign

over 3 years ago

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Jonny Davies - Account Director at Pure 360

I sign

about 3 years ago

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Hamish Grant, Online Marketing Manager at Temando

I Sign

about 3 years ago

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Paola Prato

Brilliant! Even better than the original one. I sign.

about 3 years ago

Avatar-blank-50x50

Dirk Spieckermann

I Sign

Head of Marketing at
Cognizant Solutions GmbH, Germany

about 3 years ago

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Marc Wright

I sign

Publisher
simply-communicate

about 3 years ago

Christopher Smith

Christopher Smith, Digital Marketing Manager at Syndicate Room Ltd

I sign.

about 3 years ago

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Kate Roe

I sign

EMEA Marketing Director
Digital River

about 3 years ago

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Mary Keane-Dawson

I sign

about 3 years ago

Nathan Fulwood

Nathan Fulwood, Head of Marketing Technology at Realise

I sign.

about 3 years ago

Jason Heller

Jason Heller, Global Lead, Digital Marketing Operations at McKinsey & CompanySmall Business Multi-user

I sign!

about 3 years ago

Natalie Soldera

Natalie Soldera, Product Manager at EconsultancyStaff

I sign

about 3 years ago

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Saschelle Blake

I sign

about 3 years ago

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Ammon Johns

I sign.

about 3 years ago

Kerry Meehan

Kerry Meehan, Digital Executive at Jarden Consumer Solutions

I sign

about 3 years ago

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Jean Frew, Marketing Manager at Express Brands Ltd

I sign

about 3 years ago

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Al Smith

I sign. I will pass this on to our marketing department at my "real" job. ProCare HospiceCare. Pharmacy benefit management for hospices.

thanks again. This is awesome.

Al

about 3 years ago

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Leonardo Bellini, Managing Director at DML SrlSmall Business

I sign

about 3 years ago

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Jaime

I sign

about 3 years ago

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John Eustace

I sign

about 3 years ago

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Tom Bannister, Head of Communications at British Franchise Association

I Sign

about 3 years ago

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Lindsey Sandom-Brown

I sign.

about 3 years ago

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Lindsey Sandom-Brown

I sign.

about 3 years ago

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Julia Wolny, Senior Lecturer in Marketing at University of Southampton

Great manifesto. Well done eConsultancy!

about 3 years ago

Lucy Conlan

Lucy Conlan, Marketing Consultant at Conlan Consulting

I sign.

Cogent yet comprehensive - will share and refer to with clients; thanks!

about 3 years ago

Shane Lennon

Shane Lennon, CMO at @VirtualCMO

I sign - a great piece for all marketers who want to embrace digital across all parts of the an organization beyond marketing too

about 3 years ago

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Joshua Davis, Graphic Designer at Personal

I sign

about 3 years ago

Jakrapong Kongmalai

Jakrapong Kongmalai, Director at thumbsup media

I sign :)

about 3 years ago

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Mags Rivett, Marketing Manager at Purple Vision

I sign

about 3 years ago

Peter Jahn

Peter Jahn, Marketing Consultant

I sign.

about 3 years ago

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Jim Schuett, Internet Manager at Rogers Family Coffee

I sign.

about 3 years ago

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Christian Bartens, Director & Founder at Datalicious Pty LtdSmall Business

I sign

about 3 years ago

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Gill Birchmore, Volunteering & Engagement, UK wide at Breast Cancer Care

I sign

about 3 years ago

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Kim Wiggins, Digital Marketing Manager at Kia Motors

I sign

about 3 years ago

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Saffron Grover, Head of Marketing Department at University of Winchester

I sign

about 3 years ago

Shoplet Promos

Shoplet Promos, Digital Marketing at Shoplet Promos

I sign

about 3 years ago

Roland Latzel

Roland Latzel, Director of Marketing at MailStore Software GmbH

I sign!

about 3 years ago

Costantino Roselli

Costantino Roselli, Associate Director IT Marketing at UCB SA

I sign

about 3 years ago

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unnikrishna menon damodaran, web content and print production specialist at ae

I Sign
Web Content and Design Specialist
Marketing, Amex ME

about 3 years ago

Hugh Murphy

Hugh Murphy, Global Marketing Excellence Manager at 3M Safety & GraphicsEnterprise

I sign

about 3 years ago

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Kay Ruksakiati, ISSP Thailand at ISSP Thailand

I sign.

about 3 years ago

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Ana-Maria Ilie, E-commerce Manager at F64 Studio

I sign.

about 3 years ago

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Ana-Maria Ilie, E-commerce Manager at F64 Studio

I sign.

about 3 years ago

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Lisa Grant, Corporate Marketing Manager at University of Westminster

I sign

about 3 years ago

Ghennipher Weeks

Ghennipher Weeks, Chief Strategist at Applied Connectioneering, Inc

I sign

about 3 years ago

Ghennipher Weeks

Ghennipher Weeks, Chief Strategist at Applied Connectioneering, Inc

I sign

about 3 years ago

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Alexandros Moraitis, CM/PR at Freelance

I sign !! We should do same in France !!

almost 3 years ago

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Justine Gillen, Senior Marketing Manager at Reed Business Information

Spot on. I sign

almost 3 years ago

Marivanna Chessa

Marivanna Chessa, Senior Digital Campaign Advisor at Save the Children

Brilliant Manifesto... I sign!

almost 3 years ago

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Kathryn Charles-Wilson, Web Content Executive at Anchor

I sign!

almost 3 years ago

Caroline Michel

Caroline Michel, Head of Advertising and Digital Media at Halfords

I Sign!

almost 3 years ago

Adrian Chance

Adrian Chance, Marcomms Manager at Gooch & Housego plc

I sign

almost 3 years ago

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Miroslav Zapletal, CEO at Multimedia atelier

I sign

almost 3 years ago

Ahsan Shah

Ahsan Shah, International Marketing Manager at Self-Employed

I sign the modern marketing manifesto.
If any of it's contents comes as a shock to you... I don't even know what to say other than... welcome to marketing.

almost 3 years ago

Gavin Merriman

Gavin Merriman, eCommerce Director at Universal Music Australia

I sign

almost 3 years ago

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Jacquelyn Morrison,

I sign!

almost 3 years ago

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Jacquelyn Morrison,

I sign!

almost 3 years ago

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phil barrett, Senior Director, Digital Marketing at RIM

i sign

almost 3 years ago

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Miguel Santana, CRM Manager at Ann Summers

I sign

almost 3 years ago

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Simon Guest, Agency Business Director at Freelance

I sign

I appreciate I am a little late to the discussion but I want to add that product and service design should perhaps command it's own section of the manifesto. After all, without products and services to sell marketing is redundant.

Those products and services must seek to break the established conventions of the category they inhabit, alter perceptions, increase performance, improve customer experience, change behaviour and ultimately enhance people's lives.

All too often, R&D and marketing sit in separate silos and do not collaborate on what an organisation takes to market. Marketers therefore must have a role in product and service design to ensure that what is created meets the above criteria and adheres to the fundamental beliefs of the business and brand.

almost 3 years ago

Alan Charlesworth

Alan Charlesworth, lecturer / researcher at University of Sunderland

I sign

almost 3 years ago

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Eirik V Johnsen, Partner at KOBRASmall Business

I sign

almost 3 years ago

Andrea Casano

Andrea Casano, Web Sales Manager at Enel Energia S.p.A.

I sign

almost 3 years ago

Philip Yan

Philip Yan, Chief Experience Designer at GenesisXD

Great Manifesto.

I sign.

over 2 years ago

Nick Irons

Nick Irons, Creative Director at Tribus Creative Ltd

I sign

over 2 years ago

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Dave Mutton, Marketing Director at Digital Science - Macmillan Publishers

I sign

over 2 years ago

Volker Schnaars

Volker Schnaars, CEO at KONTEXTB2B – Inbound Content Marketing Consulting Germany

I sign.

I like to support Simons statement: "Marketers therefore must have a role in product and service design to ensure that what is created meets the above criteria and adheres to the fundamental beliefs of the business and brand."

That is a crucial point. Marketers can´t create remarkable content which is relevant to targeted buyer personas, when the product itself i.e. it´s features aren´t relevant to the personas, because these features don´t solve any problem (pain point) they have. One need to adress both sides: with the product and service design you have to fulfill the buyers needs

over 2 years ago

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Pattie Glod, President at MediaMarketing Enterprises, LLCSmall Business

I sign.

Gladly!

over 2 years ago

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Raul Ribeiro, Business Adviser at Create IT

I sign

over 2 years ago

silvia tiberi

silvia tiberi, Digital Mktg & User Experience at openmind srl

I sign.
A perfect synthesis.
Thank you.

about 2 years ago

Yannis Triantafyllou

Yannis Triantafyllou, Marketing Director at TO ATOMO

I sign! :)

about 2 years ago

Yannis Triantafyllou

Yannis Triantafyllou, Marketing Director at TO ATOMO

I sign! :)

about 2 years ago

Dell Marketing University

Dell Marketing University, Dell Inc (EMEA) at Dell IncEnterprise

I sign

almost 2 years ago

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saba umar, BD at Gatelogix

I sign
Content writing becomes so crucial in Modern Marketing Process. We can't imagine to promote the product or services without it.It gives the long term utilization and even the content can be re-utilize.
Ignoring Data can be harmful in Modern marketing process...

almost 2 years ago

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Laura Chamberlain, Client Services Director at Now

I sign

over 1 year ago

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Carol Lane, Sales at BrandAid Consultants

I sign. Your reports are first class really good stuff TY!!!

over 1 year ago

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Erin Bourdeau, Marketing Supervisor at 3MEnterprise

I sign

about 1 year ago

Jonathan Boiton

Jonathan Boiton, 3M ESPE Business Leader at 3MEnterprise

I Sign

about 1 year ago

Christopher Johnston

Christopher Johnston, SEO Strategist & Copywriter at Velocity Agency

I sign

9 months ago

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Gary Power, Marketing Director at Power Developments

I sign

6 months ago

Nicole Williams

Nicole Williams, CMO at Tech Marketer

Still relevant today! I sign :)

3 months ago

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Tracy Fitzgerald, Managing Director at Brandalism

I sign!

about 1 month ago

Paolo Bolpet

Paolo Bolpet, Web Strategist at Eflux Studio

I sign

3 days ago

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