Taobao is China’s largest online shopping platform and today is its 10th birthday, so what better way to commemorate the occasion than an infographic?

According to the stats, in 2013 the Chinese are expected to spend more than £177 billion shopping online making it the world’s largest ecommerce market.

And despite the fact that internet penetration is just 40% in China, the country’s online population is still 242 million people.

For more information on this topic check out our Digital Market Landscape Report which focuses on the emerging market in China, or read our interview with Net Media Planet on how European businesses should approach paid search in the country.

And without further ado, here’s this week’s top infographic which comes courtesy of Alibaba...

The state of ecommerce in China

David Moth

Published 10 May, 2013 by David Moth

David Moth is Editor and Head of Social at Econsultancy. You can follow him on Twitter or connect via LinkedIn

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Comments (3)



This is a good infographic, I especially like the comparison between countries and it put China market in perspective. I did some other analysis regarding e-commerce and digital marketing in China and would like to share it here on my blog:

about 5 years ago


Wade Johnston

Great post. The ecommerce potwntial in China is huge and this illustrates it wonderfully.

about 5 years ago



Demand for E-commerce is grown drastically. The Inforgraph covers all the things what a customer looks when he is looking for something to buy.

about 5 years ago

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