{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Here's a brief summary of the main G+ improvements in effect today.

We at Econsultancy think it now has the chops to garner more users, and these features may enable the platform to take hold... 

In the extraordinary words of Robert Kusabbi on our G+ page today:

It's hot. It's like Pinterest, the Tumblr iOS app and Facebook, but in Louboutins. Even uploading is pretty. My issue is that are there enough people engaged here who are not talking about Google+ but content and how long will it take for that to happen?

Seems we've been waiting ages for a mass movement here. I like it, but not sure if fits in my daily diet yet. I kind of want it to be, but is G+ like the person who you fancy who is hot, but has nothing to say upstairs...?

Here are the new features in summary.

1. Multiple columns

Google+ posts can be quite deep (not spiritually, just in centimetres), especially compared to a tweet, so the multiple columns helps to see more info at once, and must increase sharing.

We’ve already been commenting and +1ing more this morning. 

2. Hashtags

You can now click on hashtags and see related content. It looks lovely in the new layout and again should drastically increase sharing.

3. Pimped photos

Back up unlimited photos at tablet resolution (2048 px) for free, or upload larger images at full resolution using your free 15 GB of Google Drive storage

Auto back-up is available from mobile devices and Google is automatically sorting photos by landmark, people etc

The highlights tab picks out the photos you’re likely to favour, and there’s new editing software and auto-enhance options. The resizing and annotation tools are particularly useful.

All of this is a major draw for individual users, and is a draw for Facebook users, particularly in the tween demographic who aren't necessarily picking Facebook as default network any more.

4. Hangouts expands

When someone from an enabled circle sends you a message or invites you to a video call, you'll be able to Hangout right away without having to accept a Hangout request first.

If you are a Google Voice user, you can receive calls to your Google Voice number right in Hangouts in Gmail, Google+, and the Hangouts Chrome app.

Although Google Voice is only US at the moment, Google is definitely going to eat in to FaceTime (that sounds horrific) with improved hangouts.

5. Help and UX

Google’s help and associated documentation is a lot slicker than other social networks. It’s always been a great feature of Google products in my opinion.

The new interface I think is intuitive, too, and this is gonna lower the barrier to some users already stuck on Twitter and Facebook.

All in all, G+ is definitely on the road to coaxing tons more users over into the giant Google garden.

Ben Davis

Published 16 May, 2013 by Ben Davis @ Econsultancy

Ben Davis is a senior writer at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com, follow at @herrhuld or connect via LinkedIn.

806 more posts from this author

Comments (18)

Comment
No-profile-pic
Save or Cancel
Avatar-blank-50x50

Tim Rowley

Photos in portrait orientation show in full without cropping ++

over 3 years ago

Avatar-blank-50x50

Nick Stamoulis

It's been interesting to watch Google+ develop over the last few years. I wonder if Google rushed it out the door just to get something live and decided to tweak as they went. It's definitely undergone some major changes in a relatively short amount of time.

over 3 years ago

Avatar-blank-50x50

Charles

I'm not convinced that these features will make much of a difference to Google Plus. The normal person on the street never uses it - it's only really internet marketing agencies and online sites that are signing up to Google Plus, simply because it's Google and it might help with boosting their social signals and Google rankings. There just isn't a compelling reason for the normal person to join.

over 3 years ago

Avatar-blank-50x50

Zack

No thank you on the split screen. It was terrible was facebook did it, and it's terrible here. It's like reading a book where the flow alternates from the left page to the right (and back again) every time there's a new paragraph. It's unforgivably awful.

over 3 years ago

Avatar-blank-50x50

Jibu

With this added set of features and design, I think Google+ has gone quite a long way in posing at least some sort of threat to Facebook's supremacy.
Still it'll take a hell lot of time, if G+ is gonna succeed, because such is the power and addiction that Facebook created on its users.

over 3 years ago

Avatar-blank-50x50

Brittany

Thanks for the article. Google+ is definitely gaining ground and it's helpful to stay on top of all the updates and changes.

over 3 years ago

Christopher Rose

Christopher Rose, PPC Marketing Director at Rose Digital Marketing

I'm becoming increasingly cynical about Google and expect them to change tack and monetise G+ in due course.

Let's see, their search engine is still less than great: they are unhelpful in terms of support with regard to most of their products; they are arrogant; they are tax avoiders; and they are becoming increasingly political in most major countries.

It may be necessary to engage with their various products for professional reasons but G+ seems more like an attempt to undermine other companies than a sincere desire to create a useful social product.

over 3 years ago

Avatar-blank-50x50

Mattowski

Its a tough sale for Google. I do like what it currently offers, and like many say.. G+ is for grown ups. Facebook is not. Or maybe its taking itself too seriously. But getting people in the door is a big problem for Google. I don't think it should be a case of appealing to everyone, but appealing to the right people.

I've already started seeing the sort of angsty commenting that always appears on facebook showing up on G+ in places, no need for that.

However its solid and is serious. Lets hope it offers a slap in the Facebook.

over 3 years ago

Matt Stevens

Matt Stevens, Head of Digital Marketing at CEB

I'm with Zack on the split screen. Otherwise these are welcome usability changes, but where G+ still seems lag is in visually prompting the raw appeal of connecting. While Facebook lets you connect to people you know and Twitter to people you're interested in, Google+ is in the perfect spot of delivering both but still doesn't do a great job of provoking either. Until they get that right, the rest of the feature updates don't really matter.

over 3 years ago

Ben Davis

Ben Davis, Senior Writer at EconsultancyStaff

Nice debate so far. I don't think there was much debate before yesterday because of the lack of incentives to share; everyone liked the fact that Google were joining things up - authorship etc, but didn't think the platform was fun to use. Now, if we are discussing it, at least, then G must be on the right track?

The 'grown-up Facebook' description is apt, because I think there's a fine line to walk with personalisation, and the way content is served in your home screen. The hashtags will hopefully mean we strike a balance between searching for content and being fed it in our stream.

G+ asked for my DOB yesterday, which filled me with dread - if we all end up adding where we went to nursery and the filling of the first sandwich we ate, then I'm out of here!

over 3 years ago

Avatar-blank-50x50

Jason Munslow, Head of Digital at HOMEDECOR

This issue Google face is that most people (except those in the digital industry) don't want or have the time for multiple social space environments which perform the same function. Facebook are by far the global market leader and to get people to switch, unless they shoot themselves in the foot, is going to take more than a few user interface changes. A game changing feature is required.

over 3 years ago

Avatar-blank-50x50

Jemma McGuthrie

google+ is a contender as more people switch on + most of its recent changes I have found to be a super improvement although I must say the split screen thing is not one of them.

over 3 years ago

Robin Skidmore

Robin Skidmore, CEO at Epiphany

We’re still getting used to the changes but we like the new hashtag feature, which looks like it will help people to pick the most relevant hashtags and promote their content effectively.

over 3 years ago

Avatar-blank-50x50

KateC

" is G+ like the person who you fancy who is hot, but has nothing to say upstairs...? ""

Really? Do we have to read stuff like this? Indolent journalism you shouldn't be allowed to foist upon us on a Friday afternoon.

over 3 years ago

Ben Davis

Ben Davis, Senior Writer at EconsultancyStaff

@KateC

I foisted in on Thursday morning :-)

over 3 years ago

Ben Davis

Ben Davis, Senior Writer at EconsultancyStaff

Ah, crap, it was Thursday afternoon. I should've known not to get involved.

:-)

Thanks all for your comments.

over 3 years ago

Avatar-blank-50x50

Tony Delaney

I agree with Matt, unless Google makes Google+ more appealing it will not take off.

over 3 years ago

Avatar-blank-50x50

econphone

And photographed App compared Self-portrait support real-time preview, WYSIWYG. Furthermore Ulike 2 shooting faster without synthesis, the effect is more natural and realistic.

about 3 years ago

Comment
No-profile-pic
Save or Cancel
Daily_pulse_signup_wide

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Daily Pulse newsletter. Each weekday, you ll receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.