Enter a search term such as “mobile analytics” or browse our content using the filters above.
That’s not only a poor Scrabble score but we also couldn’t find any results matching
Check your spelling or try broadening your search.
Sorry about this, there is a problem with our search at the moment.
Please try again later.
Much was written about the predicted boom in mobile payments last year, but it still seems to be some way from becoming an every day payment method.
NFC and mobile wallets were all set to become commonplace following a successful trial at the Olympics, but despite the increasing use of contactless bank cards I’m yet to see anyone pay for anything using their mobile phone.
However new research into consumer attitudes suggests that people are slowly edging towards accepting the technology.
A survey of 2,006 consumers by eDigitalResearch found that 39% of respondents had seen a contactless payment point, up from just 15% in May 2012.
￼Furthermore, ownership of NFC-enabled handsets has also doubled since May 2012. Around 7% of those surveyed claim that they own an NFC-enabled handset, though this is likely to be inaccurate as the survey also found that 26% of people are still unaware of contactless mobile payments.
Before this survey were you aware of what contactless mobile payments were?
Among those who have used contactless mobile payments, supermarkets and fast food outlets were the most common locations to have tried the technology.
Benefits vs. limitations
The survey also asked respondents what they perceived to be the pros and cons of using contactless payments.
Ease, speed and convenience are seen as the main consumer benefits, and as with the previous study just over a quarter (26%) see it as simply keeping up with the times.
But as before, almost one third (31%) don’t see any benefits whatsoever.
And when it comes to the perceived limitations, security and fraud again crop up as the biggest barriers, followed by concerns over technical issues.
￼￼￼A third of people (33%) also don’t see any point in changing from their current payment methods, and a further 30% feel there simply aren’t enough pay points around.