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It’s Friday and that means it’s time for us to trawl our inboxes to pluck out the finest infographic we’ve seen this week.

This time around the winner is Monetate with a graphic that looks at traveller preferences to determine the best times during the booking process to offer upsells and cross-sells.  

For example, 45% of people who book hotels online say that they'd prefer to receive ancillary offers after choosing their hotel, but prior to booking.

Ecommerce plays a major role in allowing consumers to both research and make travel purchases, with as much as 75% of holiday planning taking place online.

New research from JiWire also shows that consumers are increasingly using mobile devices for their travel research, as 56% of consumers use their laptop to research travel options, compared to 49% on tablet and 48% on smartphone.

Furthermore, almost two-thirds (63%) of consumers make travel purchases using their laptop compared to just 39% on tablet and 27% on smartphone.

So, here’s the infographic...

David Moth

Published 24 May, 2013 by David Moth @ Econsultancy

David Moth is Editor and Head of Social at Econsultancy. You can follow him on Twitter or connect via Google+ and LinkedIn

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