{{search.results.count}} results {{searchFilter()}} {{searchQuery()}}

RECOMMENDED {{ searchResult.published_at }}

{{search.results.count}} results {{searchFilter()}} {{searchQuery()}}

{{ item.title }}

{{ item.short_summary }}

{{ em.name }}{{ $last ? '' : ',' }}

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

This service is currently undergoing maintenance.
Please try again later.

Our Integrated Marketing Week Hangout: Managing Integration is live! #IMW13

Matt Owen
0 comments

https://assets.econsultancy.com/images/resized/0003/3831/imweek_logo-blog-third.pngWelcome to our latest Live Integrated Marketing Week hangout: Managing Integration.

Today our own Stefan Tournquist is joined by Kendra Bracken-Ferguson  cofounder and COO of Digital Brand Architects, and Scott Molitor, a managing principal at the Acxiom Institute.

If you have any questions for our panel, you can post in the comments here, or use the hashtag #IMW13 on Twitter.

Watch the hangout live now...

Live Hangout: Managing Integration

Please note - some viewers may see an initial screenshot indicating that this video is not available. If this affects you, please refresh the page and hit 'Play' 

When we move towards integrating channels, the process needs to be carefully managed, especially with large teams in well-established organizations.

So how do you deal with it from an organizational structures perspective and what skills will your team need in order to achieve the greatest success?

Other questions our panel will answer include how to resource correctly and how to manage agencies and vendors.


About Integrated Marketing Week

Integrated Marketing week is a global event for cross-channel marketers.

Bought to you by Econsultancy and the DMA, we'll be welcoming over 80 great speakers including Seth Godin, Brian Solis, Tom Fishburne, and representatives from brands including Google, ESPN, Macy's and many more. Find out more now at:  http://www.imweek.org/. 

Matt Owen

Published 29 May, 2013 by Matt Owen

Matt Owen is a marketing consultant based in London. He was previously Head of Social at Econsultancy and currently runs Atomise Marketing. Opinions expressed are author's own.

204 more posts from this author

0 comments
Integration, Google Plus, Hangouts, Imw, Advertising, Social

You might be interested in

Comments (0)

Comment
No-profile-pic
Save or Cancel
Daily_pulse_signup_wide

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Digital Pulse newsletter. You will receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.