Welcome to our latest Live Integrated Marketing Week hangout: Managing Integration.
Today our own Stefan Tournquist is joined by Kendra Bracken-Ferguson cofounder and COO of Digital Brand Architects, and Scott Molitor, a managing principal at the Acxiom Institute.
If you have any questions for our panel, you can post in the comments here, or use the hashtag #IMW13 on Twitter.
Watch the hangout live now...
Live Hangout: Managing Integration
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When we move towards integrating channels, the process needs to be carefully managed, especially with large teams in well-established organizations.
So how do you deal with it from an organizational structures perspective and what skills will your team need in order to achieve the greatest success?
Other questions our panel will answer include how to resource correctly and how to manage agencies and vendors.
About Integrated Marketing Week
Integrated Marketing week is a global event for cross-channel marketers.
Bought to you by Econsultancy and the DMA, we'll be welcoming over 80 great speakers including Seth Godin, Brian Solis, Tom Fishburne, and representatives from brands including Google, ESPN, Macy's and many more. Find out more now at: http://www.imweek.org/.
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