{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

A bit of customisation always helps if you want to extract maximum value from Google Analytics.

Custom reports are a great way to do this, but custom dashboards also play a useful role, allowing you to view key metrics at a glance and tailor the view to your own needs. 

Here I've rounded up 10 custom GA dashboards from various sources.

Just click on the link under the screenshots to automatically add these to your Google Analytics profile... 

Mobile commerce dashboard

A useful one for tracking your mobile performance from the excellent Justin Cutroni blog.  

This one shows a range of valuable data in one screen: mobile revenues, top handsets, top mobile content, keywords and more. 

Mobile commerce dashboard

The 'perfect' ecommerce dashboard

This, according to Michael Wiegand, is the perfect dashboard for ecommerce sites.  

The perfect ecommerce dashboard

Site performance dashboard

This one shows various metrics which may be useful to identify problems on your site. 

Performance dashboard

Blogging dashboard

This one from Dashboard Junkie shows some key blogging metrics, including most popular posts, how people find you and where the links are coming from. 

Blogger dashboard

Realtime overview dashboard

This one, from Dan Barker, is my go-to realtime dashboard, as it provides a quick, at-a-glance overview of key metrics for bloggers or content marketers, and is more useful than the standard realtime view in GA. 

Overview dashboard

SEO dashboard

This one, from Anna Lewis at Koozai, shows key organic search metrics: performance of brannd/non-brand keywords, top landing pages etc. 

Lots of handy SEO metrics in one quick view. 

SEO dashboard

70 facts about visitors

This is a handy one from Dashboard Junkie, which provides a host of useful information about your visitors: geography, devices, browsers, and so on. 

Visitor facts dashboard

Content marketing dashboard

I'm not sure who to credit for this, it's been on my GA profile for a while. 

Content marketing metrics

PPC dashboard

We don't do a lot of PPC, so the screenshot below probably doesn't do justice to this dashboard, which gives a general overview of PPC activity. 

PPC dashboard

Social media dashboard

Another one from Justin Cutroni, which contains some very useful social data. I particularly like the on-site social actions and socially shared content widgets. 

Social dashboard

Econsultancy's Crunch - Data, Analytics and the Rise of the Marketing Geek, takes place on October 10 at Truman Brewery, London. Crunch is the event for the analysts, strategists and boffins who turns raw numbers into insight, then revenue. This event is one of five that make up our Festival of Marketing

Graham Charlton

Published 30 May, 2013 by Graham Charlton

Graham Charlton is the former Editor-in-Chief at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

2565 more posts from this author

Comments (25)

Comment
No-profile-pic
Save or Cancel
Avatar-blank-50x50

Bronson

I cannot wait to implement and share a few of these awesome and super-useful dashboards with my clients - thanks, they're going to be super-stoked with the quick access to important info and key metrics.

over 3 years ago

Avatar-blank-50x50

Nick Stamoulis

The great thing about Google Analytics is that you can customize it in just about any way possible when it comes to reporting and dashboards so the most important information is right at your finger tips when you need it. If you've got a few hours to spare it's fun to play around with and see what cool tools there are.

over 3 years ago

Avatar-blank-50x50

Luis Paris

thanks a lot for sharing. I just dicovered fantastic information about my webpage with these reports. And everyting installed with 2 clicks !

over 3 years ago

Avatar-blank-50x50

cameron hendrick, email marketing manager at complex media

Any good mobile dashboards for publishers (non-ecommerce)?

over 3 years ago

Avatar-blank-50x50

David

These are pretty good, but I think the recent addition of bar charts (and STACKED bar charts) has really improved the usefulness. Here's a dashboard I made that's been pretty helpful. https://www.google.com/analytics/web/template?uid=DFmGwvRkSK-azus3LprUfg

over 3 years ago

Avatar-blank-50x50

david Anyetei, Digital Strategist at Parameter S&C London

Brilliant. thanks for sharing

about 3 years ago

Anna Lewis

Anna Lewis, Google Analytics Analyst at Koozai

A good selection there, thanks for including one of mine Graham. Dashboards are great for getting that top information quickly and so easy to apply!

about 3 years ago

Gemma Holloway

Gemma Holloway, Digital Marketing Executive at Koozai

Excellent resources - Lots of goodies in here, thanks :)

about 3 years ago

Avatar-blank-50x50

Steve

Some great dashboards there, really helpful as I'm just starting off with these so would spend days creating them!

The Social Media dashboard seems to be broken. Any idea what the issue is?

https://www.google.com/analytics/web/importing#importing/a8367340w63644112p65300338/%3F_.objectId%3D8R3_P2m-QwmlUv_SVulUJA%26_.selectedProfile%3D/

about 3 years ago

Avatar-blank-50x50

Jon Darch

Thanks for sharing - very useful :)

Re the Social Media Dashboard from Justin Cutroni, does anyone have any idea which social plug-in he might be using to track the social actions shown on the dashboard?

about 3 years ago

Avatar-blank-50x50

Neil Ward

These are fantastic, thanks. Does anyone have one they could share for Email - e.g. Daily Pulse?

about 3 years ago

Avatar-blank-50x50

Shelly Smith

awesome post. i am also searching same.. thank you very much share with us..

about 3 years ago

Avatar-blank-50x50

Andrea Zwerdling

Thank you for the mobile dashboard!

about 3 years ago

Avatar-blank-50x50

Jake Peterson

I love the SEO dashboard. I would add a section showing site search. Maybe even specifically site searches that didn't draw any results. That's always helpful when writing content. If people are searching for things you don't have - give it to them!

about 3 years ago

Avatar-blank-50x50

Ewan S.

Great to see the existing frameworks setup for the various channels, there are a few things I will definately be incorporating into my own dashboards

about 3 years ago

Avatar-blank-50x50

Guy Cook

HI,

I'm already using some of these, thanks for a list of 10 Eric, the 'extra' thing I do is to setup emailing from Google Analytics directly to the person that needs the information, as a convenience.

I agree 100% about having the information on one page, to be a dashboard and in closing I"m looking forward to your next article.

Guy Cook
President
vDomainHosting, Inc

about 3 years ago

Sean Owens

Sean Owens, MD at Willows Consulting

Absolutely fantastic. Saves hours and hours of setup time.
Well done and thanks.

about 3 years ago

Khuong Tran

Khuong Tran, Business at Epic Review

Thanks for share !

almost 3 years ago

Dan Lawrence

Dan Lawrence, Proprietor at Shop21

Brilliant range of dashboards, many thanks!!!

One question - my social dash is saying no on site social actions when i can clearly see lots on page, do i need to configure something elsewhere in analytics to draw this data in ?

Cheers
Dan

almost 3 years ago

Mutesa Sithole

Mutesa Sithole, Content Marketing Manager at Mynewsdesk

These are fab, thanks!

almost 3 years ago

Avatar-blank-50x50

Jassi Smith, Marketing Manager at NA

Fantastic list of Google dashboards! Our company uses a tool called Cyfe (http://www.cyfe.com) for our dashboard needs. We'll definitely be able to use your suggestions to recreate the dashboards in Cyfe. Thanks again!

almost 3 years ago

Kevin Pham

Kevin Pham, Responsive Web Design at ProWeb365

Thanks for informative share! I am still using the default of GA...I have never used the custom one before. Actually, this post give me some ideas to make something difference.

almost 3 years ago

Avatar-blank-50x50

HAFIZ AJLONI, MANAGER at MARKETING STRATEGY R US

V useful
Thanx for sharing it with us

about 2 years ago

Avatar-blank-50x50

angela jordan, Business analyst at Trident Analytical Solution

Great article about some great dashboards!! Thanks for sharing!
However, I have to say you missed a huge dashbored i.e. Sociota.net. The dashboard is recognized for its extensive integrations with a multitude of social networking sites coupled with powerful technology and automation features that have real marketing effectiveness.

over 1 year ago

Avatar-blank-50x50

Gijeet Jeet, Owner at Jeet, LLC

do u have any better resolution images? The resolution is horrible. You do not have a link to higher res...no right click available on the images. What gives? Why so bad?

over 1 year ago

Comment
No-profile-pic
Save or Cancel
Daily_pulse_signup_wide

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Daily Pulse newsletter. Each weekday, you ll receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.