A survey by Dotdigital highlights the potential skills gap developing in the realm of AI marketing tools, as martech companies warn training should be an ongoing concern.
Which skills are most useful in a digital team, which have been commodified, and which sectors are still ripe for transformation?
Fake outdoor advertising can bring outrageous concepts to life with a bit of clever video or photo editing – but does the lack of realism undermine the point of an ‘out of home’ ad? Or does it open up new possibilities for marketing?
Following years of delays to its proposed deprecation timeline for third-party cookies, on Monday Google made the startling announcement that it would not be phasing out 3P cookies in Chrome after all. Does this U-turn mean that marketers should change course?
What is contextual commerce media, and what role will it play in a rapidly changing adtech ecosystem dealing with signal loss and a lack of transparency?
What are the principles of launching an effective learning programme, and how can you design truly persuasive learner communication plans to get your training off to the best start possible?
A new study carried out by SparkToro’s Rand Fishkin in association with Datos looked at search behaviour and clicks over time to see if there had been any change. It concluded that right now, Google’s position at the top is secure.
The Charity Digital Skills report has revealed staff and volunteer skills as a top-5 constraint to progress with digital and data in the sector (47%), with more than 2 in 5 charities saying they most need funding to access training.
The evidence points to offline touchpoints having a clear and valued role in the automotive customer journey, and many OEMs have struggled with a fixed-price agency model in pursuit of D2C sales.
We’ve seen lots of examples of new intelligent search features or conversational agents in the last six months in online retail – from Walmart, Instacart and Amazon, for example. In a recent article, I tried out some AI-powered product discovery features to see how useful they might be for shoppers. And though they each provided distinctive […]
We asked some SEO and performance experts what marketers should do, if anything, to adapt to AI overviews across organic and paid search.
To make the most of retail media, brands are restructuring teams, changing their planning cycles, updating their approach to measurement, and reassessing how they target shoppers.
A roundup of research that paints a picture of the growth, but also the context for the growth, in retail media.
