Research from both Econsultancy and other sources consistently shows that marketing spend on digital in the UK continues to grow, particularly as marketing becomes more strategically important.
With companies looking to provide the best experiences for their customers and fend off the competition, agencies have been pivotal in driving continuing success in this sector.
The Top 100 Digital Agencies Report, sponsored by Sitecore, ranks agencies according to fee income from their UK digital activities. The total fee income reported by the top 100 agencies this year is £1.18bn, up 23% from the £962m that these agencies earned last year.
This growth was behind the optimism shown by the agencies, with 70% saying they were "very optimistic" for their growth for the next 12 months.
How optimistic are you for your business over the next 12 months?
Over 400 agencies from across the UK expressed an interest in this year’s report which was previously published by New Media Age. This year the minimum fee income to make the list was £3,351,000 – up from £2,886,000 in the 2012 version of the report.
With new entrants to the digital scene, competition was especially tough with some agencies slipping from the table.
Despite talk of creativity in advertising being killed by data-driven marketing (a theme to be explored at our Festival of Marketing), the research also found that creative activities drive the largest share of average agency fee income; it accounted for 17% of fees (or almost £203m). This was followed by technical development (14% / £168m), and marketing (12% / £148m).
The Top 10
This year’s top 10 agencies were:
- BAE Systems Detica
- Deloitte Digital
- Wunderman Network UK
MediaCom was listed as the top media agency.
In addition, six agencies were chosen as our ‘ones to watch’. These are Fluxx, Grandad London, Velocity Partners, Quill (formerly known as iTrigga), Radical Company and Nice Agency.
In addition to the rankings, the report contains in-depth analysis of the state of the agency industry and a discussion on how agencies can be leading the way in the digital transformation of their clients. There is also an interactive Excel spreadsheet that allows companies to filter agencies by revenue split, verticals targeted and the category which accounts for the majority of their fee income.
So head on over to the report page, where you'll find a list of all the Top 100. Congratulations to all those featured.