Last night we announced the winners of the Econsultancy / NMA The Digitals awards, which celebrated the best of digital marketing and ecommerce. 

At a posh do at the Grosvenor House Hotel, Park Lane, compere Dara O'Briain announced the winners, which included brands like Barclays, ASOS and Auto Trader. 

Here's the list of winners in full...



Winner: Auto New Car Drop.

Highly commended: HookLogic, Launch of high-performing advertising opportunities for car dealers.

B2B (Sponsored by Chillicow)

Winner: OgilvyOne, The Gnome Experiment.

Highly commended: Berwin Leighton Paisner, Do Amazing Things - Winning the war for talent.

Charity & Not for profit (Sponsored by Audience2Media)

Winner:: 3 Sided Cube, Hurricane App.

Consumer products & services (Sponsored by Dynmark)

Winner:: Mischief PR, The Tweet Shop.

Financial Services

Winner: City Index, The Trading Academy.

Media & Entertainment (Sponsored by Intent HQ)

Winner: The Project Factory and Tiger Aspect Productions, The Great British Property Scandal.

Retail (Sponsored by Exact Target)

Winner: Fast Web Media, FWM weatherFIT.

Highly commended: Argos, The Multichannel Retailer.

Travel & Leisure (Sponsored by Sojern)

Winner: Drawbridge, Desktop-to-mobile retargeting campaign.


Ad Campaign

Winner: AOL UK and Gravity Road, Conversations Start Here.

Customer & User Experiences

Winner: Barclays, PingIt

Highly commended: ASDA, The ASDA App.

Email Marketing

Winner: RS Components, Making email an essential part of our marketing mix.

Mobile Marketing

Winner: McCann New York, The 2013 IKEA Catalog App.

Multichannel Marketing (Sponsored by The Exchange Lab)

Winner: RS Components, Open-source Arduino starter kit launch.

Performance Marketing

Winner: Havas Media, East Coast: Real time pricing project.

Rich Media & Video (Sponsored by TubeMogul)

Winner: Carat, Bodyform Responds: The Truth.

Search Marketing

Winner: iCrossing UK, Delivering revenue through non-brand search.

Social Media

Winner: ASOS, Interactive Twitter.

Web Analytics & Optimisation

Winner: Greenlight, A consumer segmentation approach to paid search campaign planning.


Rising Star

Winner: Tom Wright, Head of Performance Trading, GDM Digital.

Innovative New Technology (Sponsored by Peer 1 Hosting)

Winner: Fast Web Media, FWM weatherFIT.

Grand Prix

Winner: Barclays, PingIt.

Graham Charlton

Published 27 June, 2013 by Graham Charlton

Graham Charlton is the former Editor-in-Chief at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

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Comments (1)


Jos Williams

Sigh. I can remember blue chips budgets where someone could justify sitting at an award ceremony.

No sour grapes here, but the awards are a little flat. No big innovations IMHO.

But I hope you enjoyed your corporateulent dinner!

about 5 years ago

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