This week's finest digital marketing infographic, courtesy of Intent HQ, looks at the personalization and privacy of social media.

A timely and exciting topic.

The study looked at 2,000 UK adults who use social networks, with around a third (32%) agreeing they have become more selective in the information they share about likes and interests on social networks. There's also some interesting data in the graphic about the motivations for social log-in.

Ben Davis

Published 28 June, 2013 by Ben Davis @ Econsultancy

Ben Davis is Editor at Econsultancy. He lives in Manchester, England. You can contact him at, follow at @herrhuld or connect via LinkedIn.

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Comments (3)


Alexander Elsey

This is very interesting!

With Google pushing for websites to put a lot of their content behind log-ins for cross-device measurement in Universal Analytics, this is sure to become a pressing issue.

about 5 years ago


Deborah Anderson

Nice job in the presentation of this inforgraphic. Helpful information/data, in a pleasing presentation.

about 5 years ago


Ted Larkin

Interesting facts and I like how you presented it in an info graphic. These are appealing ways to share information.

about 5 years ago

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