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More than half of companies (55%) now have mobile optimised websites, according to our new Reducing Customer Struggle Report.
The data also shows that 44% of companies have iPhone apps while a third (33%) have Android apps and a quarter have one for iPad (26%).
The survey of 500 business professionals, published in partnership with IBM Tealeaf, found that just 22% of companies still don’t have any kind of mobile presence.
When asked how they optimise the mobile experience, just under half (46%) of companies surveyed indicated they use responsive design (client-side), while only a fifth (22%) use adaptive design (server-side).
Only a third of companies (33%) indicated that they have built their mobile products using HTML5.
How do you optimise the mobile experience?
For more information on responsive design, check out our blog posts investigating the pros and cons of using the technology and highlighting examples of ecommerce sites that have launched responsive sites.
The case for going mobile
The report also examines the proportion of traffic that businesses receive through mobile devices.
It found that around three-quarters (72%) of responding companies said that mobile accounts for more than 10% of traffic, up from 52% in 2012.
The proportion of respondents who said that more than 20% of their traffic can be attributed to mobile has more than doubled in the last 12 months, from less than a fifth (17%) in 2012 to 41% this year.
How much of your total traffic is via mobile devices?
Finally the Reducing Customer Struggle Report asked how customers are interacting with businesses through mobile devices.
A majority of companies (60%) stated that customers research products using mobile before later purchasing online, while 48% said that their customers actually make purchases through mobile devices.
A similar proportion report that customers research products for later purchase offline (44%), while just under a fifth (17%) say they use their mobile devices to research in-store.
This highlights the importance of mobile in the overall purchase journey, even if conversion rates through mobile devices may actually be quite low.
For further information on how to optimise mobile sites and how mobile can be used in-store check out our new Mobile Commerce Compendium.
How are you customers interacting with you via mobile devices?