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Social shopping is all the rage in our post-Pinterest world. Current industry darlings that combine a visual design with social and designers/merchants include Fab.com, The Fancy and Aha Life.

Meet new Aussie entrant Set That who want to become the next curation destination online where you can get paid to create and save sets of online products.

In one sentence, what is Set That?

Set That brings people and products together making online shopping smarter, easier and more inspiring…plus you can make money while doing it! 

What problem does Set That solve?

Set That solves the problem of not knowing what to buy or where to shop online. 

The site provides a marketplace for shoppers by bringing together the best stores and products available online and presenting this information in a way that is more inspirational and helpful for shoppers.

Our members make shopping easier by trawling the product galleries and compiling sets of products for others to browse and shop online. And what’s more, our members make money on every sale generated as a result of their set. With full integration to blogging platforms and social media, set building could become financially rewarding for many people!

What are your immediate goals? 

Our immediate goal is to build great content for our shoppers by engaging with a dedicated audience of set builders that ensure shoppers always find something new and inspirational when they visit our site.

Set That is a place where influential people, bloggers, stylists, experts, curators and retailers can visually express their ideas and generate a following while earning some cash doing what they love! It’s an online marketplace that shoppers can trust!

What were the biggest challenges involved in building the tech or your team?

The biggest challenge for our tech team has most definitely been the integration of the different data feeds from the many retailers we have onboard. We are continually working to streamline the process of retailer onboarding and integrating data more efficiently into our system.

How will the company make money?

Set That directs traffic to retailers and makes income from every sale we generate for our retail partners. The unique element of Set That is we pass a percentage of every sale made as a result of a set back to the set builder who inspired the purchase.  

Who is in your team?

We have a small team in Melbourne, Australia that consists of some very serious online shoppers! We know what works and what doesn’t and every day we aim to make the online shopping experience the best it can be.

Where would you like to be in one, three and five years’ time?

We would like Set That to be the first and foremost place to visit when shopping online. Whether you know what you’re looking for or whether you need some ideas and inspiration, we want Set That to be the “go to” site for shopping, sharing and finding products online. We want Set That to be as inspirational as glossy magazines and as gorgeous as the window displays in the fashion capitals…but just online!

Other than your own, what are your favourite websites / apps / tools?

We love online…from inspirational sites like Pinterest through to the practicality of the My Movies iOS app, we are always looking for new and interesting sites that make our lives easier. Set That is of course our favourite place to shop and share online!

Ryan Sommer

Published 23 July, 2013 by Ryan Sommer

Ryan Sommer is web veteran and recovering expat who contributes to Econsultancy on startups, content marketing and new media. You can connect with him on LinkedIn, follow him on Twitter, or add him to your circles on Google+

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