twadgesOver on Foursquare and Gowalla, badges are all the rage. Checked in to your office bathroom more than five times? You’ve unlocked the dysentery badge!

On other networks however, these tiny icons seems a little superfluous. Logged in to Facebook 1000 have all your friends...

Still, this hasn’t deterred the founders of the roguishly named Twadges from setting up a similar service for Twitter, awarding tweeters for frequency, followers and obscure criteria such as ‘Joined Twitter before Oprah’.

Why Ms.Winfrey should be the chosen barometer of Twitter success is unclear as she doesn’t appear in the site’s top ten, but plenty of other famous faces do, Which means that the site does have a definite plus, its ability to rank influence and engagement.

I never Link...

Finding useful influencers is the Holy Grail for marketers on Twitter, and while there are badges available for the 1,000 and 10,000 follower marks, other badges celebrate the amount of links a user has posted, reference to coding languages and levels of profanity. 

All of these are useful indicators for marketers who need to find the right voice for their product.

By introducing a competitive element there’s also the chance that the system will motivate regular tweeters to change the way they tweet, posting more links, swearing less (or more) or chatting about new subjects as they vie for new badges.

Right now the site is small news, with around 3,500 users, but there’s definitely potential for growth.

What do you think? Will a challenge element work on Twitter, or will the community’s focus on integrity make this a non starter?

Matt Owen

Published 27 July, 2010 by Matt Owen

Matt Owen is a marketing consultant based in London. He was previously Head of Social at Econsultancy and currently runs Atomise Marketing. Opinions expressed are author's own.

204 more posts from this author

You might be interested in

Comments (4)



This is going to become the farmville of twitter. I'd rather read tweets of those who feel they have something useful or interesting to say

almost 8 years ago

Jonathan Beeston

Jonathan Beeston, Director, New Product Innovation, EMEA at Media & Advertising Solutions, Adobe

Twadges? Seriously?

almost 8 years ago


Andy Nattan

Twadges? It's not a great name. Although the scope for humour is massive.

almost 8 years ago

Matt Owen

Matt Owen, Marketing Consultant at Atomise Marketing

Should I remind everyone at this point that this is a family blog?

almost 8 years ago

Save or Cancel

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Digital Pulse newsletter. You will receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.