Digital transformation is one of the key challenges facing businesses in 2013, and the growing importance of digital skills is reflected in the fact that wages in this sector are apparently increasing across the board.

New research by Cranberry Panda shows that the highest salaries on offer in ecommerce and digital marketing roles have increased since last year, with ecommerce directors unsurprisingly earning the most within their sector.

The salary band for ecommerce directors stands at £100k to £200k, up from between £80k and £180k in 2012. Head of ecommerce was the second highest paid role with a salary of between £60k and £100k.

For tips and advice on how to find the best ecommerce staff download our new report, Building an Ecommerce Team: A Best Practice Guide. Based on the experience and recommendations of seasoned ecommerce professionals, the report is aimed at client-side ecommerce practitioners who have a hands-on role in managing and growing the ecommerce channel.

Or to find your new role in ecommerce or digital marketing, check out our jobs board.

Digital marketing salaries

Looking at Cranberry Panda’s data on online marketing roles, digital marketing directors earn the most (£70k to £140k) which reflects the fact that they sit at the top of the marketing tree and must ensure all online marketing channels are being run effectively, while also being responsible for the overall strategy.

SEO specialists and social media managers are also among the highest paid marketing roles, earning £28k to £67.5k and £30k to £55k respectively.

It’s also worth noting that UX designer is among the new roles in this year’s survey, with a salary range (£40k to £80k) that reflects the importance of user experience in driving conversions online.

The recent Econsultancy and Whatusersdo User Experience Survey Report found that 93% of companies agree that ‘optimising the user experience will improve conversions’, but only 55% of companies are currently conducting any user experience testing.

And for more information on this topic check out our new User Experience Buyer’s Guide 2013.

David Moth

Published 13 August, 2013 by David Moth

David Moth is Editor and Head of Social at Econsultancy. You can follow him on Twitter or connect via LinkedIn

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Comments (1)



This may be true, however in the 7 years I've been in digital I've not once been given a raise. If I want to earn more money I have to move companies (my salary has tripled in that time). Why don't employers value good employees any more?

almost 5 years ago

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