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After being alerted to the fact that Virgin had just launched a new responsive website I was looking forward to testing out the UX of its flight booking process (because I’m a bit of a square).

So I was disappointed to discover that only the corporate site has gone responsive, while its travel brands have retained their old sites.

This inspired me to hunt around for other examples of responsive travel sites, the results of which can be seen below.

It’s worth noting that none of the main travel brands appear to have moved to responsive design, so its been left up to local tourist boards and boutique hotels to lead the charge.

Also, not all of these examples are well executed but they do at least highlight pitfalls that others should try to avoid.

For more information on this topic, read our other blog posts on ecommerce sites that have used responsive design and brands that increased conversion rates by going responsive.

Z Ocean Hotel

MacDonald Hotel and Resorts

Gatwick Airport

                      

Visit Stockholm

Travel Oregon

                      

I Travel York

Wythe hotel

The Atlantic Hotel

                      

Scandorama

Olvemarks Holiday

                      

Holiday Taxis

Travel Age West

Barbados Tourism Encyclopedia

David Moth

Published 26 September, 2013 by David Moth @ Econsultancy

David Moth is Editor and Head of Social at Econsultancy. You can follow him on Twitter or connect via Google+ and LinkedIn

1690 more posts from this author

Comments (13)

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jbk

I would add this one to the list based on foundation (because I did it myself) :

http://www.hotel-lyon.fr/en/

about 3 years ago

David Moth

David Moth, Editor & Head of Social at EconsultancyStaff

thanks jbx, we' re always on the look out for other examples.

about 3 years ago

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A Briggs

We have done a few at Miles as well. A couple have already won awards.

www.washington.org
www.SonomaCounty.com
www.ndtourism.com
www.VisitPA.com

about 3 years ago

David Moth

David Moth, Editor & Head of Social at EconsultancyStaff

Great, thanks for the heads up Briggs

about 3 years ago

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Drupal site

I would also add one responsive travel site http://www.visitdenmark.dk/ that we have developed last year.

about 3 years ago

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Gareth Holt, Head of Technology at London & Partners

Just to blow our own trumpet - http://www.visitlondon.com

about 3 years ago

David Moth

David Moth, Editor & Head of Social at EconsultancyStaff

Thanks Gareth. I should really have spotted that one bearing in where I live! Looks like a great site - when did it launch?

about 3 years ago

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Gareth Holt, Head of Technology at London & Partners

David - I'll forgive the oversight !

We launched the first responsive version at the beginning of July 2012 in time for the Olympics, and followed up with a more comprehensive release in October 2012

about 3 years ago

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Jenny Reineck

These are great! Responsive web design is awesome and goes to show how far development has come over the years. Even so, RWD may not always be right for every brand. Check out our whitepaper on RWD if you are trying to figure out whether or not it's worth the investment. http://bit.ly/1cGvIet

about 3 years ago

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Matt Lovell, Head of Group Analytics & Digital Insight at Thomas Cook Group AirlinesEnterprise

Some really interesting examples above. Will definitely be good to see when the more mainstream travel websites start to follow suit...

about 3 years ago

David Moth

David Moth, Editor & Head of Social at EconsultancyStaff

@Matt, is that a hint that Thomas Cook will soon be going responsive?

about 3 years ago

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Matt Lovell, Head of Group Analytics & Digital Insight at Thomas Cook Group AirlinesEnterprise

That'd be telling... ;-)

about 3 years ago

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Peter garbiel, GM at Asianventure Tours

Thanks for the information. I am looking for the web design company who can make the responsive format for our travel website ( http://www.asianventure.com ) since it is no one in Vietnam who know this techno. Anyone can recommend ?

about 2 years ago

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