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After being alerted to the fact that Virgin had just launched a new responsive website I was looking forward to testing out the UX of its flight booking process (because I’m a bit of a square).
So I was disappointed to discover that only the corporate site has gone responsive, while its travel brands have retained their old sites.
This inspired me to hunt around for other examples of responsive travel sites, the results of which can be seen below.
It’s worth noting that none of the main travel brands appear to have moved to responsive design, so its been left up to local tourist boards and boutique hotels to lead the charge.
Also, not all of these examples are well executed but they do at least highlight pitfalls that others should try to avoid.
For more information on this topic, read our other blog posts on ecommerce sites that have used responsive design and brands that increased conversion rates by going responsive.