{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Whether you're an affiliate (aka publisher) or a merchant (aka advertiser), understanding how other affiliates prioritize various factors related to affiliate programs is important. In this post I'll share findings of a poll I ran for three months on my blog.

Having picked 15 different factors that normally influence an affiliate's decision about joining (or not joining) an affiliate program, I asked affiliates to cast their votes checking all criteria they analyze prior to choosing an affiliate program to work with.

Here is the top five ranking that can be derived from that poll:

  1. Commission amount (45%)
  2. Website usability, leaks, etc (35%)
  3. Merchant's reputation/reliability (34%)
  4. Conversion rate (27%)
  5. Tracking/reporting platform used (25%)

The full picture looks as follows:

What factors do you analyze while choosing an affiliate program (check all that apply)?

Legend:

A - Commission amount
B - Commission recurrence
C - Conversion rate
D - Cookie life
E - Creatives
F - EPC
G - Management & approachability
H - Market saturation
I - Prices/competitiveness
J - Reputation/reliability
K - Reversal rate
L - Terms of service
M - Tools
O - Tracking/reporting platform
P - Website (usability, leaks, etc)

If you're an affiliate and haven't yet voted, poll, your vote would be much appreciated.

Geno Prussakov

Published 30 July, 2010 by Geno Prussakov

Geno Prussakov is the Founder & Chair of Affiliate Management Days conference, Founder & CEO at AM Navigator, author, internationally known speaker, and a contributor to Econsultancy. You can find Geno on Google+

27 more posts from this author

Comments (4)

Avatar-blank-50x50

Shawn Collins

This varies for me depending on the type of site.

I will often promote electronics and gadgets, and my focus is on the Reputation/reliability more than anything, because I want to send people to a store where they already have an account like Amazon, Buy.com or Overstock.

Unless there is some fantastic offer on price, as a consumer I would rather not shop at a merchant for the first time, and I assume (hopefully I am correct) that most others feel the same.

almost 6 years ago

Avatar-blank-50x50

Shawn Collins

This varies for me depending on the type of site.

I will often promote electronics and gadgets, and my focus is on the Reputation/reliability more than anything, because I want to send people to a store where they already have an account like Amazon, Buy.com or Overstock.

Unless there is some fantastic offer on price, as a consumer I would rather not shop at a merchant for the first time, and I assume (hopefully I am correct) that most others feel the same.

almost 6 years ago

Avatar-blank-50x50

Matt Bailey, Business Director at i-level

Interesting Geno but not sure that a poll with only 64 respondees is much help.

For me the primary factor that people should be looking at, and one that gets overlooked so often is conversion rate. A minor alteration in conversion rates equals a big change and in an area where the affiliate takes all the risk, more emphasis should be put on merchants to optimise (UK Spelling!!) this as much as possible.

almost 6 years ago

Avatar-blank-50x50

Graham Keen

I agree Matt, conversion is key. In a worrying conversation with an affiliate recently they confessed to not even looking at the conversion rates of different merchants they were promoting, and instead gave preference purely on the highest commission rate. More education is required.

almost 6 years ago

Comment
No-profile-pic
Save or Cancel
Daily_pulse_signup_wide

Enjoying this article?

Get more just like this, delivered to your inbox.

Keep up to date with the latest analysis, inspiration and learning from the Econsultancy blog with our free Daily Pulse newsletter. Each weekday, you ll receive a hand-picked digest of the latest and greatest articles, as well as snippets of new market data, best practice guides and trends research.