The Festival of Marketing’s inaugural University Challenge winners are…

The Festival of Marketing kicked off this morning with our Funnel B2B event in Old Billingsgate, featuring an agenda stuffed to the gills with top quality speakers plus plenty of room for networking on the side.

However the unofficial start to the week’s events actually took place last night with the University Challenge pub quiz, hosted in association with The Marketing Academy.

Some of the finest digital talent in the land competed with a few chancers from the Econsultancy blog to see who is the most informed marketing team in the UK.

The eventual winners were recruitment agency Propel Digital with a suspiciously high score of 58, and there were absolutely no sore losers… 😉

By David Moth October 8th 2013 12:57

The charity event saw 16 teams of six people competing across five different rounds – digital, creative advertising, data and insight, media, and brands. All proceeds will be split between MediaTrust and Macmillan.

The eventual quiz winners from Propel Digital

The Festival of Marketing is running for the rest of this week, with events including JUMP, CRUNCH and PUNCH.

Article Mobile

Mobile adspend up 127% to £429m in first half of 2013

Mobile adspend in the UK grew to £429.2m in the first half of 2013, an increase of 127% compared to the same period last year.

The data comes from a new report by the IAB, which also found that mobile now accounts for 14.1% of all digital advertising spend – nearly double the 7.2% for the same period last year.

Furthermore, fuelled in part by the roll out of 4G networks, mobile video advertising grew by 1,260% from £1.7m in the first half of 2012 to £23m in the first half of 2013. Paid search accounted for the majority (63%) of mobile adspend though with £271m invested in this channel.

Overall, the IAB stats show that UK digital adspend reached a record £3.04bn in the first half of 2013.

To find out more about how brands and agencies are approaching digital advertising come to Econsultancy’s JUMP event on October 9 (this Wednesday), which is all about creating seamless multichannel customer experiences.

Article Mobile

Why Twitter may be set to take Facebook’s crown

With news in the tech, marketing and startup world dominated by Twitter’s impending IPO, many commentators and potential investors are asking themselves whether they should jump in feet first or wait to see if we have another Facebook IPO on our hands.

Up until recently, there were pretty much two common expressions to illustrate the idea of something that doesn’t exist: hen’s teeth and unicorns.

In 2013 we can now also add ‘advertisers that acquire new customers from Facebook’ to this list.

Article Data and Analytics

How TfL uses big data to personalise its marketing campaigns

Transport for London has the gargantuan task of carrying more than 1bn passengers each year, which means that the marketing team has an equally difficult job of keeping them all informed about upgrades and delays.

To find out more about TfL’s marketing strategy and exactly what it does with all that Oyster Card data, I spoke to head of marketing services Julie Dixon.

Dixon is one of the speakers at our Crunch event on October 10 at Truman Brewery, London. Crunch is the event for the analysts and strategists who turns raw numbers into insight, then revenue. This event is one of five that make up our Festival of Marketing.

Article Innovation and Trends

14 examples of augmented reality brand experiences

Augmented reality has surged in the headlines of late with the release of Apple’s Vision Pro headset and Meta teasing a potential rollout of AR glasses as it marks the 10-year anniversary of its VR/AR outfit, Meta Reality Labs. If augmented reality headsets and eyewear become more commonplace, brands and entertainment companies may take the […]

Article AI/Machine learning

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