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Here are some of the most interesting digital marketing statistics we've seen this week.

Statistics include Twitter revenue, conversion rates, Facebook's Q3 earnings, ecommerce in the Nordics, use of Google Chrome and Halloween.

For more digital marketing stats, check out our Internet Statistics Compendium.

Twitter revenue per visit up 300% year on year

1m page views for the Econsultancy blog

Satisfaction with conversion rates has increased

  • More than a quarter (28%) of companies are satisfied with their conversion rates (either 'very' or 'quite' satisfied), up by 6% since 2012 and the highest level since 2009.
  • The fifth annual Conversion Rate Optimization Report, produced in association with RedEye, also found that the proportion of organisations who say they experienced an increase in sales conversion rates has significantly gone up, from 60% in 2012 to 70% this year.
  • The most valued methods for increasing conversion rates are both testing methodologies, with around three in five companies surveyed saying A/B testing and multivariate testing are ‘highly valuable’.

How valuable do you find the following methods for improving conversion rates?

Facebook's Q3 earnings

  • Facebook's Q3 earnings call revealed that total revenue was $2.02bn, an increase of 60% compared with $1.26bn in the third quarter of 2012.
  • Total advertising revenue was $1.80bn, a 66% increase from the same quarter last year. Mobile advertising revenue was 49% of total ad revenue for the third quarter of 2013.

Britain’s ‘sale-seekers’ driving ecommerce growth

  • A survey of 2,000 consumers by Rakuten and Pantone has found that more than a third (34%) of shoppers actively seek out sales when shopping online, while a further 56% admit to being seduced by eye-catching promotions.
  • The study found that over a quarter (27%) of shoppers frequently buy full-price items alongside those that are discounted, with only one in five (19%) shoppers sticking solely items included in the sale.

Travel brands caught short on mobile

  • Research released today by the Internet Advertising Bureau UK (IAB) reveals that nearly half of the top 50 UK travel brands have a mobile optimised site, however just 4% of those brands have a site specifically designed for tablet devices.
  • The Mobile Travel Audit was carried out between September and October 2013 across the top 50 travel companies spending the most on advertising in the UK.
  • The study showed that 34% of the travel brands audited had no mobile presence whatsoever, only 48% had a mobile app and only 56% of those apps were transactional.

Robust growth for commerce in the Nordic region

  • According to a new report from PostNord, more than 14m citizens of the Nordic region bought goods online last year.
  • Nearly one in three people in the Nordic region bought goods online at least once a month. Denmark tops the Nordic list for percentage of consumers who buy goods online, while the highest amounts are spent by consumers in Norway.
  • PostNord estimates that the Nordic ecommerce market amounts to sales of around 100bn Swedish Krona.

Opportunity for 'life-stage' targeting online says eBay

  • Consumer insights released this week by eBay Advertising show the impact that key life milestones can have on shopping behaviours.
  • For example, eBay recorded over 3,400 searches for ‘Audi’ and ‘car seats’ in September and more than 2,800 more for ‘Toyota’ and ‘car seats’, which suggests that a significant sub-set of car buyers are also new parents.
  • Furthermore, coinciding with the start of the new term eBay recorded over 25,000 searches for ‘Acer laptops’ by 18-24 year olds this August and September, a 75% increase on the previous two months.

Chrome the winner in browser usage

  • New data from Shareaholic looking at the use of web browsers has found that Google Chrome owns more than third of marketshare (34.68%), double that of Firefox in second place (16.6%).
  • Use of Google Chrome increased by 15.64% year-on-year while Firefox saw an 11.6% decline and Internet Explorer dropped by a massive 23.81%.

Halloween is all the rage on social

  • Crimson Hexagon analysed more than 4m social media posts and found that two-thirds of the total conversations were positive.
  • Among UK social media users, 8% were talking about going to Halloween parties, 55% discussed general excitement for the day and 20% of UK discussions were about costumes. 14% of UK tweets were from businesses or were about Halloween themed giveaways.
David Moth

Published 1 November, 2013 by David Moth @ Econsultancy

David Moth is Editor and Head of Social at Econsultancy. You can follow him on Twitter or connect via Google+ and LinkedIn

1679 more posts from this author

Comments (5)

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Jaimie

Hi David - Are these stats worldwide, US or UK only based?

over 2 years ago

David Moth

David Moth, Editor & Head of Social at EconsultancyStaff

@Jaimie, it varies. Is there a particular study you were interested in?

over 2 years ago

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Ed Longley

The statistic that surprises me the most relates to "Competitor benchmarking". How 96% of respondents find looking at their competitors "Highly valuable" or "Quite valuable" is a mystery to me.

True, panel based companies provide a broad panel of data, but however honestly and accurately this data is supplied, data such as this is always a number of months behind, and in reality it doesn't mean that what works for company A will work for company B.

If, for example, you work for a niche provider with a premium product, does the cost per acquisition for mass market really help inform you?

Then, looking at your competitor's content, and functionality, you only see what they are doing now, and this is likely to be a product of thinking and projects initiated months ago. Again, it tells you nothing of how successful it is, why they did it and their objectives, and more importantly, what they have planned or in the pipeline.

Then you have AB and Multivariate testing. If your competitors are worth looking at, they are likely to be running these across their site(s) - so how do you know what works?

Looking at your competitors will surely only result in one outcome - being behind them.

Much better to be creating your own vision, and driving towards it with conviction and passion.

All views my own.

over 2 years ago

Ajay Prasad

Ajay Prasad, Founder & CEO at GMR WEB TEAM

Hi David ,
I have gone through your interesting article and surprising statistics and understood digital marketing strategy but we should not directed and controlled by these data. We should create our own vision , tricks and tips for digital marketing. As you know some ideas clicks during the practices.

over 2 years ago

Avatar-blank-50x50

Len Holehouse

A good blog and some very interesting stats but hard to believe are these global.

over 2 years ago

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