For the first time in four years, satisfaction with conversion has increased.

90% of companies now claim that CRO has increased in importance, with 59% claiming it’s crucial to their marketing strategy.

These findings come from our fifth annual Conversion Rate Optimisation Report, produced in association with RedEye.

The aim of this report is to provide data and a framework to help companies invest their time and resources as effectively as possible, by examining which methods and processes are most likely to yield results.

For a brief overview, RedEye has produced this infographic…

For an in depth guide to all the latest findings download the Conversion Rate Optimization Report 2013.

Christopher Ratcliff

Published 11 November, 2013 by Christopher Ratcliff

Christopher Ratcliff is the editor of Methods Unsound. He was the Deputy Editor of Econsultancy. You can follow him on Twitter or connect via Google+ and LinkedIn

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Comments (2)

Alexander Lund

Alexander Lund, Digital Marketing Manager at Beiersdorf

Nice infographic. Wrong Econsultancy logo though.

almost 5 years ago

James .

James ., Director, Digital Strategy & Optimisation at Personal

Love the infographic.

Highlights some great information. Was surprised to see that cart abandonment was only being used by 29% of companies especially given the rewards that can be obtained for a business .

At least the top point would indicate a cultural shift within the industry over the last few years to appreciate that it is not just about driving people to website but looking at what happens when they arrive and trying to enhance their experience during the visit with the by-product of increasing revenue (e-Commerce) or completing the desired actions e..g. a lead generation site.

almost 5 years ago

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