For the forth year running, we’ve been asking search marketers in North America to give us their views of the state of the industry.
Previously we’ve covered a broad area of concerns, from how search marketers set objectives and metrics, right through to budgets, resourcing and the integration of social media.
This year while covering similar areas to the previous, there are a few differences. Below are some of the things we are looking for, but better yet, take our survey before the start of next week and you’ll get a complimentary copy of the report worth $695 before anyone else gets a look!
And do feel free to share the link: http://ecly.co/SEMPO-2013
The importance of flexibility
Previously we’ve spoken about the importance of agile marketing on the Econsultancy blog, and within search marketing there is definitely something to be said with how to respond rapidly to opportunities and threats (Ann Summers, the lingerie brand, being an interesting example).
One area we want to explore is the flexibility in budgets and resourcing that search marketers have to make the most of their dynamic world. We’re also going to be seeing whether increased flexibility results in better business results.
The raison d’être of search marketing
As budgets change, siloes blur, marketing integrates and algorithms change, we want to see whether the received wisdoms around the purposes of different areas of search marketing still apply.
Is there a role for improving brand metrics with paid search? Can SEO be used to achieve customer service objectives? Are other marketing disciplines eating their breakfast?
We’re hoping to explore these in more detail.
The untapped potential of search marketing
Some of the greatest marketing successes come from a creative application of existing tools, techniques and methods. Does search marketing have some secrets to reveal in this area?
Let us know so we can share them with the community!
The significance of the latest trends
Everyone knows that search marketers love to receive the latest news. So are some of the more recent things flying around making a real impact on the bottom line, or are they a lot of hot air?
As well as the obvious ones such as Hummingbird, Enhanced Campaigns and the importance of mobile, we’ll be exploring some other trends. But to find out what they are before anyone else does, you’ll have to take the survey!
So what are you waiting for? Plunge in and take the State of Search Engine Marketing survey now. Get the report before your peers and share your knowledge with the community.
And feel free to spread the word on Twitter! Here’s the link again: http://ecly.co/SEMPO-2013