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This week, the irascible and increasingly innovative Mr Robert Allen Zimmerman (that's Bob Dylan to you and me) unveiled a music video the world has been waiting 48 years to see.
'Like a Rolling Stone', the opening track from Highway 61 Revisted and to date the most successful single of Dylan's career, has been reinvented as a brilliantly satirical and cunningly re-watchable interactive music video.
Using a television set featuring 16 channels worth of programming that you can flick through, all containing various television presenters, soap opera actors, reality TV stars, game show hosts and even rapper Danny Brown, all lip syncing along to Dylan's original track.
It's not only a fitting tribute to the song in its bitter incongruity but also quite a seamless technological marvel.
Click on the image below to hear The Price is Right's co-presenter telling you how you now don't seem so proud about 'scrounging for your next meal'...
Dylan's not the only artist reinvigorating the music video art form. 2013 has seen some brilliant innovations from other bands and artists bored of the standard, easily uploadable to YouTube approach.
Queens of the Stone Age
Here's Queens of the Stone Age's latest single 'The Vampyre of Time and Memory' and its fully interactive video:
It's like a cross between Resident Evil on the Playstation and the children's game show Knightmare, but with a bit of Josh Homme thrown in for good measure.
Arcade Fire used Google Maps and Street View to mixed success (it was processor heavy and prone to crashing) in 2010 with their interactive video for 'We Used to Wait'.
Recently though, Arcade Fire tried again with this interactive video to the first single from their new album 'Reflektor':
This utilises your desktop's webcam to put you directly in the video. This is slightly off-putting to be honest, but the patterns you can create on screen using the actor's motion capture bodysuits look incredible.
Beck released this phenomenal live cover of David Bowie’s 'Sound & Vision' in February. The video itself is a fully immersive, interactive 360 degree, mind-bender, using multiple camera-angles which you can control and truly amazing binaural sound created by a 167 piece orchestra. The loading time for the HD version and instructions for use are somehow longer than the 9 minute video, but it really is completely worth it:
Finally, the Brooklyn electro-pop duo Tanlines released their homage to MS Paint earlier in the year with this playful and endlessly interactive video for 'Not the Same':
Read about more digital advances in the music industry here in the articles six artists embracing app technology and American Express using storytelling to transform online music.