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For some arts organisations, the array of platforms and devices in digital is bewildering.

For small organisations, perhaps a theatre group, how is awareness and ultimately ticket sales to be improved? Beyond this, the prospect of actually engaging and collaborating via digital media can be daunting or perhaps feel like a pipe dream.

And for large arts organisations, how easy is it to compete with big brands, or big online-first non-profits such as the Khan Academy, when it comes to education and engagement online? Is a multi-pronged mobile strategy, featuring a number of apps and a responsive website, the best approach?

Lots of questions! In this post I'm framing a talk I gave for IT4ARTS last week, at the Barbican. I've given some background and fleshed out the challenge for the arts, in digital and on mobile.

I've also reviewed a number of mobile apps, looking in particular at the Tate, and there are also some references and jumping-off points to talks by those working and innovating at museums and galleries.

Ben Davis

Published 25 November, 2013 by Ben Davis @ Econsultancy

Ben Davis is a senior writer at Econsultancy. He lives in Manchester. You can contact him at ben.davis@econsultancy.com, follow at @herrhuld or connect via LinkedIn.

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Comments (3)

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Ian Haynes, Aardman Animations

Really excellent presentation - good to see Econsultancy covering this side of digital.

over 2 years ago

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alex goldberg

I'd recommend Guidebook (www.guidebook.com) as an easy way for small organizations to go mobile. They offer a really simple way to create and publish custom mobile guides (for events, places, or organizations) in minutes. Best of all, they offer a free plan!

over 2 years ago

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Alexandra Shepherd

This brilliant - thanks! Really good point about competition from those luxury brands who are doing the arts/mobile experience really well. Would be good to hear more on making sure ticketing on mobile websites works though since this is a key part of journey where audiences tend to get frustrated and give up. I've written about this here: http://www.spektrix.com/blog/getting-your-website-mobile-ready

over 2 years ago

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