Back in 2010 when social media marketing was still in its infancy our former research director Jake Hird rounded up more than 20 mind-blowing stats that gave an overview of how the industry was progressing.

Since then Jake has emigrated to an old British penal colony and these stats have become somewhat less mind-blowing as people now accept that social media is a massive industry.

Even so it’s still interesting to take a stroll down memory lane and revisit these statistics to see the extent to which social media usage has changed in the past three years.

So, here they are:

1. Twitter had 75m user accounts...

...of which only around 15m were active users on a regular basis.

Now: Twitter has 883m user accounts and 232m monthly active users. 

2. LinkedIn had more than 50m members worldwide.

Now: LinkedIn has 259m members after increasing its user base by 40% in a year.

3. Facebook had 350m monthly active users.

Now: Facebook has 1.19bn monthly active users.

4. 50% of active users logged into Facebook each day. 

This meant at least 175m users every 24 hours.

Now: Facebook claims to have 727m active daily users, meaning that 61% of users log on every day (if my maths is correct...).

5. Flickr hosted more than 4bn images.

Now: Flickr now has competition from a wide range of different social networks such as Facebook and Instagram. There are no official statistics as to the number of images that it hosts but one estimate puts it at close to 8bn.

6. Wikipedia had 14m articles and 85,000 contributors.

Now: Wikipedia has more than 30m articles in 287 languages and 125,900 active registered users.

7. 65m users accessed Facebook through mobile devices.

Now: 874m monthly active users logged in through Facebook mobile products as of September 30 2013.

8. There were more than 3.5bn pieces of content shared each week on Facebook.

Now: There are 33.25bn pieces of content (web links, news stories, blog posts, etc.) shared every week.

9. There were 11m LinkedIn users across Europe.

Now: LinkedIn has more than 57m European members and more than 74m across EMEA.

10. The average number of tweets per day was more than 27m.

Now: As of August 2013 Twitter users were posting around 500m tweets per day which means about 5,700 tweets a second.

11. The average number of tweets per hour was around 1.3m.

Now: Twitter users now crank out around 20.8m tweets per hour.

Some more nuggets...

And following Jake’s formula, here are nine other interesting social stats...

  • More than 1bn unique users visit YouTube each month.
  • 100 hours of video are uploaded to YouTube every minute.
  • Mobile makes up more than 25% of YouTube's global watch time, more than 1bn views a day.
  • LinkedIn counts executives from all 2013 Fortune 500 companies as members; its corporate talent solutions are used by 91 of the Fortune 100 companies.
  • More than 3m companies have LinkedIn Company Pages.
  • Pinterest has 70m users worldwide.
  • 85% of Pinterest’s unique users are mobile only.
  • Facebook currently hosts 250bn photos.
  • The average Facebook user spends more than 8.3 hours on the site per month. 
David Moth

Published 2 December, 2013 by David Moth

David Moth is Editor and Head of Social at Econsultancy. You can follow him on Twitter or connect via LinkedIn

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Comments (8)

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Very helpful article, looking for social media statistics and stumbled upon your website. How did you get these numbers?

over 4 years ago


Visionary Artistry

It's amazing to see the growth of Web 2.0 in last 3 years
With the technological advacement and proliferation there will be more power and more knowledge to all

Not sure if this what the world requires!

over 4 years ago


Nick Stamoulis

Content sharing has increased 10x on Facebook in just three years!? Holy cow. It's really amazing to see those stats back to back because it shows you just how much of an impact social media has had on our lives. You can't deny that social is part of our day to day and although the platforms may change it's never going to go away. I wonder where we will be in another 3 years?

over 4 years ago

Ajay Prasad

Ajay Prasad, Founder & CEO at GMR WEB TEAM

Amazing serve for social media strategies. Social media is main essential for business. It is perfect platform to communicate with customers. Really your serve shows the people spend more time surfing the internet . Well done Moth.

over 4 years ago



Amazing growth in these areas. Thanks for sharing this information. I agree with MB, who compiled this data?

over 4 years ago


sqa geek, software at qae

Great article.It's amazing to see the growth of Web 2.0 in last 3 years

over 4 years ago



Awesome information especially with the New Years right around the corner. This give us more proof on why businesses should have some types of social media in place when budgeting their 2014 marketing plan. I also would like to know like Tudor and Marybeth where did you find this information.

over 4 years ago


Nicole Lowe

Such the social media is became a large part of SEO . I am glad to read about this all information . it detailed very well such nice stuff .

over 4 years ago

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