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As always, there was lots of comment-worthy developments in the world of digital marketing this year.

Here's my summation of 2013 in quotes, from changes at Google, to acquisitions and mergers, and developments across social networks.

Got other quotes worthy of inclusion? Do leave them in the comments section below.

Sales

Tumblr

We promise not to screw it up.

Marissa Meyer as Yahoo acquires Tumblr for $990m.

ExactTarget

The CMO is expected to spend more on technology than the CIO by 2017.

Marc Benioff, Salesforce CEO, as his company acquires ExactTarget for $2.5bn.

Publicis and Omnicom

It doesn’t make much sense and it’s nil premium. They’re going to have co-CEOs…which is a very uncomfortable structure.

Martin Sorrell, CEO, WPP, on the merger of Publicis and Omnicom.

We share a culture focused on our clients.

Maurice Levy, CEO Publicis, on the $35.1bn deal.

Washington Post 

Amazon.com founder and chief executive Jeffrey P. Bezos formally took over as the owner of The Washington Post on Tuesday, officially ending 80 years of local control of the newspaper by the Graham family.

Paul Farhi writing in the Washington Post about its sale to Amazon founder Jeff Bezos. 

The big G

Birthday

We mark our 15th birthday with a renewed excitement for what's still to come. We continue to look for the next "10x" project that will change the world in ways we can't yet imagine.

Google turned 15.

Hummingbird

We at Google have made tremendous advances in understanding language. Our knowledge graph has been fundamental to that. The new algorithm that we launched today called Hummingbird has been a great leap forward.

Amit Singhal on the launch of Hummingbird.

Cross device tracking

We’re making it easier to build better cross-device experiences.

Andrew Wales, Engineer at GA, on the launch of cross device tracking in Universal Analytics.

Social

Vine

40,000,000 people discovered a brand new way to share life in six seconds.

Vine was launched in February of this year and is already in many a big brands’ creative toolbox.

Real-time 

You can still dunk in the dark.

Oreo finds new ground in real-time marketing, tweeting during the Super Bowl blackout. 

Twitter’s year in review:

Pinterest 

Tasteful. Transparent. Relevant. Improved based on your feedback.

Pinterest launched promoted pins, September 2013.

MySpace! 

It's a completely human-programmed experience.

Tim Vanderhook on the relaunch of MySpace in June.

Apple

iOS7 started with a desire to take an experience people love and make it better. To make it even simpler, more useful and more enjoyable – but still feel instantly familiar.

Many people disagreed, with the new OS undoing thousands of hours of learning for many users thanks to its changes to many key features and aesthetics.

Microsoft

Hotmail

We are giving you the first email service that is connected to Facebook, Twitter, Linkedin, Google, and soon, Skype, to bring relevant context and communications to your email.

Chris Jones from Microsoft on Hotmail becoming Outlook.com.

Ballmer 

Not only because the product wasn't a great product, but remember it took us five or six years to ship it. Then we had to sort of fix it. That was what I might call Windows 7.

On exiting Microsoft, Steve Ballmer names Windows Vista as his biggest regret.

Ben Davis

Published 17 December, 2013 by Ben Davis @ Econsultancy

Ben Davis is a senior writer at Econsultancy. He lives in Manchester, England. You can contact him at ben.davis@econsultancy.com, follow at @herrhuld or connect via LinkedIn.

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Comments (3)

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Ritu Singh

Some great quotes you have included in this post. Most of people want to read this in future too. Keep them coming.

almost 3 years ago

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Joe Fletcher

Apple on iOS7 - "iOS7 started with a desire to take an experience people love and make it better. To make it even simpler, more useful and more enjoyable – but still feel instantly familiar."

People have forgotten all these changes now and see iOS7 as part of their day to day life... Makes me laugh at the start there was this whole apple boycott in the pipeline because of the iOS update.

And great blog comment above!

almost 3 years ago

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John Merchant

You are providing some great news about marketing techniques and it will really helpful when user can apply this quotes.

almost 3 years ago

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