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Here it is, the final digital marketing stats round up of the year.

This week it includes Amazon's customer satisfaction, mobile commerce, integrated marketing, Google search trends and Beyonce.

And for more digital marketing stats, check out our Internet Statistics Compendium.

Amazon tops another customer satisfaction survey

  • Amazon has yet again come out on top in a customer satisfaction survey, proving that is remains the company to beat when it comes to ecommerce.
  • It’s not all good news for the ecommerce giant however, as Amazon.co.uk actually saw a two-point decline compared to last year, down from 86 to 84.
  • John Lewis came third in the study with 79, followed by Apple on 78 and M&S on 77. Unsurprisingly Ryanair came bottom of the pile with just 60 points.
  • Overall there was a one-point decline in the average satisfaction score from 74 to 73, which came after a consistent increase in satisfaction since 2007.

Google zeitgeist

  • Google unveiled its list of the most popular search terms for 2013 this week.
  • Among the top 10 trending search terms were Paul Walker, iPhone 5s, Royal baby and Nelson Mandela. 

10 UK Christmas adverts with the highest social engagement

  • Stats published by The 7th Chamber show that John Lewis has the highest social engagement rate for Christmas ads.
  • As of 10 December 2013, the John Lewis ‘The Bear and The Hare’ ad has achieved 10.3m views and just over 1m engagements (likes, shares or comments).
  • However, its engagement-per-thousand-views (EPM) has dropped to 101, from 393 in four weeks.

Beyoncé breaks all digital music records

  • Beyoncé’s fifth album was released last Friday exclusively on iTunes without any promotional marketing whatsoever and became the fastest selling album ever.
  • It sold 828,773 copies in three days. (The previous record was Justin Timberlake’s 20/20 Experience which sold 580,000)
  • The album went to number one in the iTunes chart in 104 countries (out of a possible 119).
  • Beyoncé led to the largest full-priced digital album sales week ever. (Lady Gaga’s Born This Way was the previous holder with 662,000 and even that number was enhanced thanks to an Amazon promotion that sold the album for 99 cents).
  • There were 1.2m tweets about the album within 24 hours of its release.
  • On Facebook, mentions of Beyoncé spiked more than 1,300% mere hours after the album’s release.

Only 12% of businesses take an integrated approach to all marketing activities

  • Only 12% of businesses take an integrated approach to all of their marketing activities, according to a new report from Econsultancy and Adobe.
  • However the results show that most organisations do implement some level of integration, but either lack the skills or structure to properly execute their strategies.
  • Encouragingly a fifth of businesses (26%) in the survey stated that their campaigns were integrated across ‘most channels’ while just 5% of respondents said that none of their marketing activities were integrated.
  • The results come from the latest Econsultancy/Adobe Quarterly Digital Intelligence Briefing entitled ‘Channels in Concert: Trends in Integrated Marketing’.

Which of the following statements best describes how you or your clients carry out marketing activities?

Brands could increase engagement and revenue by sending more emails to customers

  • After analysing their own client data of more than 2.2bn emails sent to 40.6m recipients, Alchemy Worx has found that brands can generate four times the number of opens, clicks, and revenue by doubling the number of emails they send to consumers.
  • The research found that, if a brand were to send just one more email to its customers per month than it normally did they could, for a list of 5m subscribers, achieve an additional 1.9m opens (38% of the list) and an extra 175,000 email clicks (3.5% of the list). 
  • Ultimately, by sending one more email brands could deliver an additional £1.8m in revenue from email and deliver tangible return on investment to the brand.

Marketing professionals seek international opportunities

  • Senior-level communications professionals are being driven by international opportunities and company culture in their job hunt, according to research by recruiter VMA Group.
  • Of those surveyed, over two-thirds (69%)  reported they would be willing to relocate to a new country for a role.
  • 81% of respondents acknowledged that, if they were to change roles, they would prefer to switch to an international organisation.
  • The survey also revealed that passive candidates form a large part of the talent pool, with 48% of respondents reporting they would consider an opportunity, but are not ‘actively looking’ for a new role.

Christmas comes early for online retailers as sales top £10bn in November

  • The latest figures from the IMRG Capgemini e-Retail Sales Index have revealed a better than expected performance for online retail in November, with sales topping an estimated £10.1bn; the most the Index has ever recorded in a single month.  
  • The Index grew 20% on the same period last year, and 30% on October’s performance (the highest monthly increase in 10 years) indicating shoppers are buying their Christmas gifts earlier than usual.
  • Multichannel retailers, those with both an online and a high-street presence, reported annual growth of 23%, compared to the 16% recorded by the online only brands. This strong growth has been spurred by festive shoppers looking to their usual High Street brands when shopping online.

The growing influence of mobile in-store

  • A new white paper from Deloitte shows that the percentage of store sales where mobile phones are used as part of the shopping journey stood at 6.8% in 2013.
  • This equates to £18bn of store sales, up 45% on 2012. 
  • Deloitte forecasts that the mobile influence factor will reach 10%-15% of store sales by 2017.

Marketers want more money, please

  • Almost two-thirds of marketing professionals are seeking a pay rise, according to a survey by recruiter, Robert Walters.
  • More than a third will be looking for an uplift in salary of between 4% and 10%, an increase of 13% on last year.
  • While fewer marketing professionals are expecting a bonus in the coming year, the survey shows that the proportion looking for a reward of between 6% and 15% of base salary has increased.
David Moth

Published 20 December, 2013 by David Moth @ Econsultancy

David Moth is Editor and Head of Social at Econsultancy. You can follow him on Twitter or connect via Google+ and LinkedIn

1686 more posts from this author

Comments (10)

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Joelle O’Reilly-Hyland

Well, I can say that the service of Amazon is really good. They have some lapses sometimes but in totality, they are at its best.

almost 3 years ago


Collin Davis

Only 12% of businesses take an integrated approach to all marketing activities

This is in 2013 but you can be sure that in 2014, these numbers will definitely change.

The perception that all forms of marketing need to be integrated together and work as one cohesive system is slowing gathering foot.

For long, many businesses have relied on 1 or 2 specific mediums to derive traffic from. That will certainly change in the coming year.

almost 3 years ago


Mark Wilston, Online Marketing Executive at PixelCrayons

I am agree @Collin that number of integrated approach towards marketings activities will show an upward graph this year.

almost 3 years ago



well what can we say about Amazon? not surprised at all- they are pretty amazing.

no comment about Beyonce

email marketing-
these are great news!! we have been very reserved about email marketing the past couple of months its nice to see solid data support what we have been wanting to do.

almost 3 years ago


Perry Bernard

I wonder what difference there will be between mobile-as-part-of-sales-process for B to B vs B to C. I would assume it's smaller but still significant, and also assume growing at the same pace. If anyone has data, I would love to see!

almost 3 years ago


Peter Zmijewski - CEO at KeywordSpy

Excellent blog regarding digital marketing. Thanks for sharing such a good information with us. Keep sharing.

almost 3 years ago

Technomeet Solutions

Technomeet Solutions, BDM at Technomeet Solutions Pvt. Ltd.

Good Information for interesting digital marketing .. Thanks For Sharing...

almost 3 years ago

James Perrin

James Perrin, Digital Communications Specialist at Feefo

I'm not surprised that only 12% of businesses take an integrated approach to their marketing activities - and this is something I see some businesses taking full advantage of in 2014. Having a consistent message / branding across all channels, or a strategic way of driving users from one channel to another in a coherent way is imperative.

almost 3 years ago


Mehr Kassam

Great article! And I am definitely not surprised about the Beyonce stats.

almost 3 years ago


Tessa Skerbinek

Only 12% of businesses take an integrated approach to all marketing activities?

We’re living in a 1-to-many digitally empowered time, surely businesses who understand data would incorporate this relationship across the business.

almost 3 years ago

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