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Customer experience, mobile and content marketing are among the three most important business opportunities in 2014, according to a new report from Econsultancy and Adobe.
One-fifth (20%) of client-side respondents said that the customer experience was the most exciting opportunity for their organisation, making it the most popular answer. Among agency respondents mobile came out on top (21%) for the same question.
Ultimately a good customer experience can only be achieved if all other outward-facing business functions are working together in a harmonious fashion, so all of the other areas covered as in the report are themselves key building blocks for a great customer experience.
Which one area is the single most exciting opportunity for your organisation (or for your client) in 2014?
The 2014 Digital Trends Report from Econsultancy and Adobe is based on a global survey of more than 2,500 marketers and internet professionals carried out at the end of 2013.
B2C vs. B2B priorities
The report also provides a breakdown of the perceived opportunities for B2C and B2B companies, revealing some interesting differences for marketing priorities in the year ahead.
For B2C companies mobile and customer experience are seen to be the most exciting business opportunities in 2014 (22% and 21% respectively), however among B2B respondents content marketing was the most popular answer (24%).
Which one area is the single most exciting opportunity for your organisation in 2014?
As more companies grasp the importance of high-quality and original content for their marketing, it will become even more important for both B2B and B2C organisations to offer a distinct and original voice in a world where more and more companies are competing for attention.
A separate question included in the report shows that B2B marketers are also significantly more likely to identify content marketing as one of their top-three priorities for the year ahead (44% for B2B compared to 28% for B2C).