I've come across a few interesting stats on e-commerce this week, so I've decided to gather them together in one handy post. 


I've also added a selection of e-commerce stats from our most recent Internet Statistics Compendium...

Online shopping habits (eCommera)

  • 42.6% of UK consumers buy something online at least once a week, and the average online spend per shopper is £71 per month. 
  • Price was the most important factor in choosing to shop online for 60% of respondents, followed by convenience of having items delivered (51%). 
  • Recommendations from friends or family is the single most important factor in the choice of website to buy from, with 71% giving this reason. 46% said knowledge of the retailer from their high street presence was a key factor.
Site search (Econsultancy Site Search Report)
  • Our Site Search report found that, on average just 50% of site searches were successful, and 40% of responding companies were not even aware of the success rates.
  • 57% of firms are planning to increase their investment in this area as they appreciate the value and benefits of effective site search. 
Online retail spending (IMRG)
  • UK online shoppers spent an estimated £4.4bn during June; this compares to an estimated £3.7bn spent online in the same month last year.
  • Online sales for the whole of 2010 are predicted to reach £56bn. 
A decade of online retail (IMRG Capgemini
  • UK consumers spent £250bn between 2000 and 2010. 
  • In 2001 UK e-commerce sales were just £1.8bn with just six million Britons shopping online.
  • IMRG and Capgemini predict that the UK online retail market will grow by 110% in the next decade, reaching £123bn by 2020. 
  • According to this forecast, growth will slow down to 6% year on year as the market matures.
Online retail growth in Europe (CCR/Kelkoo)
  • Online retail sales in Europe are set to jump 20% during 2010 and be worth €172bn ($241bn). E-commerce will account for 5.5% of all retail sales within Europe.
  • E-commerce growth is being seen fastest in Poland, France, and Spain. 
  • Through 2009, European online shoppers spent an average €871 each, with Britons topping the table with an average spend of €1,240 and Poland at the bottom of the countries surveyed on €362.
What makes people shop online? (Econsultancy's How We Shop in 2010 report)
  • When shopping for something which can be bought both online and in store, 34% of UK shoppers would prefer to buy online, with 55% opting for the high street. 
  • Free shipping was the most popular motivation for 82% of UK consumers, followed by price guarantees (72%), alternative payments (60%), and ratings and reviews (59%).
  • Respondents were asked how much their most recent online purchase cost. Nearly half (46%) of surveyed consumers spent between £0-£100, with the largest proportions (29%) being between £25- £100.
Graham Charlton

Published 13 August, 2010 by Graham Charlton

Graham Charlton is the former Editor-in-Chief at Econsultancy. Follow him on Twitter or connect via Linkedin or Google+

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Comments (2)

John Courtney

John Courtney, CEO and Executive Chairman at Pay on Results SEO, Content Marketing, Social Media, Digital PR, PPC & CRO from Strategy Digital

Have no doubt that further boom times are ahead for the ecommerce sector

almost 8 years ago



You have done a great job in the article.By 2009, statistical information about the growth of the Internet and e-commerce has become a very large concern and there are thousands of sources.One of the most important things to understand about statistics associated witht he internet, internet use and internet marketing is the speed with which things change.what ever product or service you are thinking about selling now - will have statistics of use that cannot even be calculated in advance since the growth of use will incorporate variables you literally cannot imagine.

almost 8 years ago

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