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The best marketing in the moment is almost enough to cheer up commute-weary Londoners today.
I've rounded up 10 brands that have used Twitter, Vine or email to market in the moment and try to make the most out of the London Underground strike action.
If you've seen any more, do add them to the comments below.
Travelling in London today? Here are your options... pic.twitter.com/GYnpxGMvY6— innocent drinks (@innocentdrinks) February 5, 2014
Soap and Glory
Get Taxi UK
I had to include the best of the B2B offering.