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14 best branded Vines of February 2014
Here are February's very best branded Vines, including efforts celebrating the month's biggest events: Valentine's Day, the Winter Olympics, Super Bowl and that time when I found my car keys.
Much like January's 14 best branded Vines, I feel it's only right to add some context before the following 72 seconds of entertainment commences, in the form of relaying the latest news about Vine.
Here it is: Vine still hasn't added a search field to its desktop site. Thanks Vine. Thanks a lot.
Anyway, on with the smallest show on Earth:
Priceline.com
The American discounts site which inexplicably only has 79 followers on Vine right now, uploaded these brilliant Super Bowl parodies on the night of the big game.
See your favourite Super Bowl ads and football moments reenacted by sock puppets. That's right.
Take that, Scarlett Johansson!
Take that, Denver Broncos!
I'm out of my depth here.
Ford
As a relative newcomer, Ford are already winning at Vine, using a mixture of humour with very subtle brand positioning…
Beautifully crafted stop motion animation…
And Philip K. Dick references.
Samsung Mobile US
Ah the infinite loop I have been searching for you for so long, and here you are, right where I should have looked in the first place: Samsung Mobile's Vine feed.
Here's another beauty from Samsung to celebrate Valentine's Day. So much lo-fi charm from the massive technology corporation.
Lonely Planet
Speaking of Valentine's Day (I'm getting really great at segues thanks to these round-ups) here's Lonely Planet's charming little effort that's not too sickly. Although it probably still is a little bit.
Oreo
You can keep your never-ending cookie, I'm spoilt enough by all of this infinite loop goodness.
Not really. Give me a cookie.
Intel
This is a beautifully executed Vine that shows an awful lot of thought and attention to detail. Best soundtrack of the month too.
Also from Intel, check out the versatility of Intel's pentium processor. It runs everything from notepads to laptops to Spain.
Coca-Cola
It's not really sleight of hand though is it. It's just editing. Very clever editing. Editing so good that only a wizard could… hang on a minute.
Dove Men Care
Tap to pick your hairstyle. Note the lack of bald option.
Visa
I knew I'd find a good Winter Olympics themed Vine eventually. Here Visa let's you know how it feels to travel to Sochi by being shot out of a cannon.
For more delightful Vines, check out the 15 best branded Vines of 2013.
Published 26 February, 2014 by Christopher Ratcliff
Christopher Ratcliff is the editor of Methods Unsound. He was the Deputy Editor of Econsultancy. You can follow him on Twitter or connect via Google+ and LinkedIn.
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Comments (4)
John Waghorn, Content Marketer at Koozai Ltd
It’s great to see how companies are starting to use Vine as a platform to push their content, considering that some are still making the transition to Facebook, Twitter, and Google Plus.
Budgets for this type of content won’t cost a massive amount either so it’s easy to create, as long as you’ve got a good idea to share and it’s not too elaborate. The pick up from a decent idea can spread across the Internet too and even go viral, so I think we’ll start to see even more companies adopt this as part of their marketing strategy in the coming months.
over 3 years ago
Ross Cranwell
My favorite is the Samsung Vine, but all really creative. Super list.
over 3 years ago
Sue Driscoll
Nice! I think you're the only one who got our Philip K. Dick reference. Goes to show how very young the platform is. But we did that one for our own jollies (and, well, to mention that Ford has electric cars, of course). Thanks for including our efforts in the list again!
over 3 years ago
lee
I really like the coca cola vine.
http://cat-vines.com
over 3 years ago