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Real-time advertising spend increased 80% in the UK in 2013 and now accounts for 14% of the display market, according to data included in a new infographic.
Last year real-time ad revenue in the UK reached €204m, compared to €82m in France and €113m in Germany.
The graphic also highlights the growth of premium real-time display and video inventory, as well as the variety of brand formats available.
Econsultancy recently published a Real-Time Marketing Report in association with Monetate, which is based on a survey of almost 900 client-side and agency respondents.
The report focuses on a range of channels alongside real-time display advertising, revealing that although most respondents recognise the importance of delivering winning experiences to their customers in a near instantaneous manner, marketers are finding real-time marketing to be full of challenges.
Some 85% of respondents said it is fundamental to their future business success to provide experiences that are responsive to customers based on real-time behaviours.
Furthermore, those that are currently implementing real-time marketing reported a 26% uplift in their conversion rate on average.
For an in-depth look at the real-time marketing industry download the Econsultancy report, but please also enjoy this fine infographic from Infectious Media...