Real-time advertising spend increased 80% in the UK in 2013 and now accounts for 14% of the display market, according to data included in a new infographic.

Last year real-time ad revenue in the UK reached €204m, compared to €82m in France and €113m in Germany.

The graphic also highlights the growth of premium real-time display and video inventory, as well as the variety of brand formats available.

Econsultancy recently published a Real-Time Marketing Report in association with Monetate, which is based on a survey of almost 900 client-side and agency respondents. 

The report focuses on a range of channels alongside real-time display advertising, revealing that although most respondents recognise the importance of delivering winning experiences to their customers in a near instantaneous manner, marketers are finding real-time marketing to be full of challenges.

Some 85% of respondents said it is fundamental to their future business success to provide experiences that are responsive to customers based on real-time behaviours.

Furthermore, those that are currently implementing real-time marketing reported a 26% uplift in their conversion rate on average.

For an in-depth look at the real-time marketing industry download the Econsultancy report, but please also enjoy this fine infographic from Infectious Media...

David Moth

Published 18 March, 2014 by David Moth

David Moth is Editor and Head of Social at Econsultancy. You can follow him on Twitter or connect via LinkedIn

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