Econsultancy has launched a new Case Study Database to help subscribers gain inspiration and validation for their own digital campaigns.

It includes more than 300 in-depth case studies with more being added on a regular basis, giving users access to a valuable source of relevant industry examples.

Each case study includes details of the agencies involved, business objectives, implementation and execution, as well as the results that were achieved.

And there are examples to fit with all areas of digital marketing and ecommerce, including customer experience, mobile, search, social media, data & analytics and content marketing.

The database also has a range of filtering options – including geographic region, topic, industry or sector – so you can drill down to find examples that are most relevant to your business.

Case studies from global brands

The new database includes case studies from some of the world’s most recognisable brands, such as McDonald’s, Sony, ASOS, Fiat and P&G.

For example, subscribers will be able to find out how eBay used new ad units to drive engagement and traffic over Christmas period, or access details of how Samsung partnered with Time Out to generate content and encourage product engagement.

For brand marketers, the Case Study Database will enable them to:

  • Validate new ideas and justify investments using concrete examples of success.
  • Source examples for presentations and proposals.
  • Benchmark your performance against the competition.
  • Drive innovation and take inspiration from a large range of examples of digital excellence.

Agencies and vendors will also find the database to be a valuable resource, allowing them to share their company’s own successes and promote their brand to the digital community, thereby impressing potential clients with independent examples of their work.

Contact us to learn how to access the Case Study Database, or learn more via the navigation bar at the top of your screen.

David Moth

Published 25 March, 2014 by David Moth

David Moth is Editor and Head of Social at Econsultancy. You can follow him on Twitter or connect via LinkedIn

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Comments (4)



THANK YOU for the case studies link! I'm always struggling to find case studies to relate to my content. You just made life a whole lot easier!

over 4 years ago


Scott @ Kawntent

Case study database will definitely be a good help when dealing with more cost-effective marketing techniques that involve several firms. The database will help organizing the information they will need and could also be a venue to brainstorm in confidentiality. Results would naturally be achieved faster than before, because they can still devise business strategies even without meeting physically, as long as they are all logged in this database.

over 4 years ago


Lee Odden

Stellar idea. You guys are already curating highly useful examples, this larger collection will be very handy.

over 4 years ago

Natalie Soldera

Natalie Soldera, Head of Product at EconsultancyStaff

Thanks Lynn, Scott and Lee. We hope our subscribers are finding this new feature useful!

over 4 years ago

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