Please ignore the header image. Curation is not thieving.

There are many companies that don’t have enough resources to employ a dedicated social media man. It’s also the case that many digital marketing execs take care of social media but don’t necessarily have experience with Twitter.

The most important part of managing a Twitter account is having tools in place to make things easier. Chiefly, HootSuite for Econsultancy, but it could be any of their competitors, to keep track of brand mentions, relevant hashtags and to schedule tweets effectively.

Alongside tools, content creation and curation is important. If you’re not doing this, what will you tweet about.

Again, a lot of companies don’t have the resources for copious content creation. That’s where curation comes in.

I’m by no means a social media guru (a relief?) but I think these ideas for what to whack in a tweet, when you’re busy but desire engagement, can be heeded by many. They are all free, so you’ve no excuses.

Our head of social Matt Owen wrote a comprehensive post on why engagement outside of your website is hard to measure but is worthwhile

I’ve only given you five simple ideas. The idea is that these will get you thinking about what else you can curate. As always, let me know your thoughts. Oh, and give us a tweet.

Spotify playlist

Music is such a universal love I don’t really need to explain why sharing it is a good engagement tactic. The mechanics of Spotify mean you can make a good playlist and stick around on a customer’s desktop for years.

Other people’s Vines

Vine takes six seconds, but I get that many people aren’t confident enough to tie what can be pretty raw (slapdash) bits of video to their brand. 

So use other people’s. Vine is accessible and searchable on desktop now. If you tweet the URL of somebody’s Vine, it’ll still embed nicely in your tweet.


The whole of man’s efforts in eloquence is at your disposal. If you insist on writing your own clunky tweets, fine. But using a nice quote or excerpt can do wonders for engagement. Be it Shakespeare, Donna Tartt, Bill Gates, Ted Hughes or Bruce Springsteen.

Oh, and if it’s not pithy enough to fit in a tweet, take a picture of it. OK, it won’t be accessible by all, so perhaps don’t make a habit of picturing text, but it can be a nice work-around if you need to.


Tweeting other people’s blog post is a no-brainer, but few spice them up by going out of their way (fractionally) to screenshot an image and append it to the tweet.

Here’s a good example, below. Chris Lake’s periodic table of content marketing is all about the visual. You should try to do this every time you tweet an article (as long as the publisher is happy for you to share images).


This is a new feature. You can post up to ten pictures in a tweet now, enabling a slideshow, a funky matrix of pics in stream, and the ability to tag people, getting them firmly on your radar.

Ben Davis

Published 3 April, 2014 by Ben Davis @ Econsultancy

Ben Davis is Editor at Econsultancy. He lives in Manchester, England. You can contact him at, follow at @herrhuld or connect via LinkedIn.

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Comments (5)

Pete Austin

Pete Austin, Founder and Author at Fresh Relevance

Re: "Please ignore the header image. Curation is not thieving". LOL! I would love to have heard the conversation when this was added.

Apologies for starting with an obvious point, but curation cannot be theft or thieving because the original owner still has their property.

But some curation could theoretically be "copyright infringement". So is it?

This is a live issue in several countries, for example see:

I think the best answer is that curation is usually not copyright infringement, but it could be. There is a lot of advice on this issue and - while I am not a lawyer and this is not legal advice - I like the following:

over 4 years ago

Joe Hawkes

Joe Hawkes, Digital Marketing Manager at Grant Thornton International

I love being exposed to music I wouldn't otherwise have heard, or articles/exhibitions I wouldn't otherwise have have known about, but primarily, when I follow a brand it's because I desire their content.

I get really sick of - and usually unfollow - brands who almost exclusively post generic viral content because they "desire engagement".

By all means re-post and share content that is relevant to the core attitudes and values of your brand, but don't post for the sake of posting to feed your addiction to likes, favourites, comments and re-tweets from your followers.

over 4 years ago

Ben Davis

Ben Davis, Editor at EconsultancyStaff


Good point. I think I wanted to sum up the fact that curation can be so quick and easy that it almost feels like it must be wrong. And yes, of course, it can be just that.


Yeah, nothing worse than a sincere royal baby congratulation or a poor attempt at a harlem shake, to give a couple of examples.

The stuff still has to be interesting and new. I guess curation can be an art.

over 4 years ago


Lucrative Social media

The stuff is to be interesting and new. I guess twitter curation will be more good !

over 4 years ago


Bryan Fleming

I preload blog posts on my WordPress blog then they drip out to Twitter. It has worked very well.

I like your strategy with Vine. That's a good one.

- Bryan

over 4 years ago

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